A new purpose-built workspace will open in Charing Cross this spring, aiming to support Jersey’s growing community of founders and independent professionals.
House of Champions is located in a private courtyard in the center of St Helier and has been designed as a flexible corporate center with capacity for 40 members. Blending traditional Jersey architecture with modern interiors, the three-story space features exposed wood beams, floor-to-ceiling windows and curated artwork designed to create a tranquil yet communal environment.
The facility offers hot desks, dedicated desks, bookable meeting rooms and a fully equipped podcast studio, as well as flexible membership packages tailored to freelancers, startups and small teams.
The project is being led by Fiona Wylie, managing director of Jersey-based marketing agency Brand Champions. Wylie said the decision to invest in permanent employment reflected both confidence in the island’s entrepreneurial ecosystem and her own experiences building a business while juggling family life after moving to Jersey.
“House of Champions is inherently community-oriented and flexible,” she said. “True ambition doesn’t thrive in isolation. It thrives when people feel supported, inspired and genuinely connected.”
The launch comes against the backdrop of the ongoing growth in self-employment and freelance work. According to IPSE, the number of highly skilled female freelancers in the UK has increased by 69 percent since 2008, highlighting the demand for professional spaces that support flexible careers.
Wylie said the hub aims to serve this growing demographic, particularly professionals who seek autonomy without sacrificing collaboration. “This is a place for building businesses, yes, but also for confidence, for dynamism and for possibility,” she said.
House of Champions officially opens with a program of workshops, networking events and community initiatives designed to promote collaboration and wellbeing alongside commercial growth.
For Jersey’s startup and freelance community, the opening represents a further step in positioning the island not only as a financial base, but also for a wider generation of creative and entrepreneurial talent.
