Lamborghini has scrapped plans to launch its first electric vehicle (EV) in 2029, boss Stefan Winkelmann reveals Daily Sparkz Instead, it will introduce a new, fourth model with a plug-in hybrid drive (PHEV) in the same year.
The brand had previously planned to introduce a new electric vehicle in 2028 as a new nameplate alongside its best-selling Urus, V12 Revuelto and V8 Temerario SUV models, all of which use PHEV powertrains.
It showed the Lanzador two-plus-two concept with battery-electric drive at the end of 2023 ahead of planned production in 2028, following the Volkswagen Group brands Porsche and Audi on the electric path.
But at the end of 2024, Mr Winkelmann postponed those plans to 2029, saying the market would not be ready for a Lamborghini electric vehicle in 2028 – and has now postponed the introduction of a Lamborghini electric vehicle indefinitely.
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Talk to media on a call, including Daily SparkzMr Winkelmann said the decision to delay his first electric vehicle was “due to the fact that we are ready for it but the market is not”.
“We see that there is … a flattening curve in the adoption of electric cars globally and also across all segments, which is even more true for our type of cars,” he said.
This comes after Porsche’s massive financial losses on electric vehicles and strategy changes at Volkswagen and Audi – which say the company is working full steam ahead on its next electric sports car – although Lamborghini must independently assess its moves.
“We don’t sell mobility – you don’t buy a Lamborghini because you have to get from A to B every day. We sell dream cars that you may have wanted as a child – a dream of many and the reality of a few,” he said.
“That’s why we decided that our fourth model, which will be a Gran Turismo (GT), will be a plug-in hybrid – so we won’t have an electric vehicle any time soon.”
The new PHEV is said to be based on the Lanzador concept, a name that Winkelmann says is not set but which he hopes will be retained for the showroom model as it follows the brand’s tradition of naming models after bullfighters.
He also emphasized that the decision to delay electric vehicles for the company was not taken lightly.
“This decision is the decision we made by looking very closely at what is happening around the globe, geopolitical situations, political decisions.”
“We have to be cognizant of the fact that we have to deliver what our customers want – we don’t see this mindset changing in the short and medium term, which is why we have made this decision – and that is what we will do with the fourth model.”
“By the end of this decade we will have four cars, all with plug-in hybrid power.”
Rouven Mohr, Lamborghini’s technical director, said this earlier this year Daily Sparkz The Italian automaker will continue to develop internal combustion engine (ICE) technology to deliver an emotional driving experience as long as customer demand and emissions legislation allow.
“Certainly when you talk about the future of incineration, our goal is to continue as long as possible,” Mr. Mohr said.
“That’s clear, not because – you know, sometimes some colleagues say, ‘Ah, it’s not so much about the old world’ – (but because) we still think we have a lot of ideas to transport, let’s say, the combustion future.”
Lamborghini posted record global sales in 2025, its fifth consecutive year of sales growth, with 10,747 deliveries, including 272 sales in Australia – a single unit less than the previous year – led by the Urus SUV.
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