Audi is continuing one of its most important sports partnerships.
Although it is not as popular in the United States as elsewhere, soccer is one of the most famous and popular sports in the world, and the game has turned athletes into international superstars and some of the world’s most passionate and loyal fans. In North America, Major League Soccer has introduced the sport to teams in the United States and Canada, and Audi has announced the renewal of its multi-year partnership with Major League Soccer after celebrating ten years of collaboration.
The renewal means Audi will continue to be the official automotive partner of the MLS, and as a prominent partner of the league, Audi will continue to have a strong presence at some of the MLS’s most intense and competitive moments over the years.
To celebrate the current partnership and its renewal, Audi created a 30-second spot titled “The Assist” that will premiere during the Wild Card games of the Audi 2025 MLS Cup Playoffs on October 22nd. The ad, featuring Audi’s all-electric flagship model, the Audi RS e-tron GT performance, will air exclusively on Apple TV during MLS Cup on December 6th.
In addition to the league, Audi’s partnership with MLS includes participation in specific teams and their local activities, giving Audi a front-row seat in fostering the love and passion for the legendary sport of soccer among new fans across the United States and Canada. Given the already strong partnership, Audi’s continued partnership with MLS is an exciting new chapter in the story.
Image source: Audi
