Since its launch in November 2019, Disney Plus has quickly become a dominant force in the streaming world.
With its extensive content library spanning everything from family-friendly classics to Marvel and Star Wars sagas, Disney Plus has attracted millions of subscribers around the world.
In 2025, the streaming service will continue to evolve, adapt to market changes and meet the growing expectations of subscribers.
In this article, we’ll take a deep dive into the latest Disney Plus stats for 2025, providing insights into subscriber growth, revenue, content strategies, and ways to maximize your streaming experience.
Disney Plus Subscriber Growth: A Rapid Rise
Disney Plus has been on an exciting journey since its debut. As of mid-2025, the platform has an impressive 128 million core subscribers.
This number includes both domestic and international users, with Disney Plus maintaining a strong global presence in over 150 countries.
However, the platform has seen some ups and downs, including slight losses in certain segments such as Disney+ Hotstar.
Key subscriber numbers (2025)
- Core subscribers (Q1 2025): 124.6 million
- Disney+ Core subscribers: 122.7 million (4% growth over Q3 2024)
- Disney+ Hotstar subscribers: 35.9 million (1% growth over Q3 2024)
The path to 128 million subscribers
The path to 128 million subscribers has been one of rapid growth, particularly during the pandemic when demand for streaming services surged.
Disney Plus surpassed 50 million views in April 2020, driven by content like The Mandalorianwhich became a huge success with audiences around the world.
At the beginning of 2025, strategic publications such as: Moana 2 And Mufasa: The Lion King caused a further increase in the number of subscribers.
Even as the platform faces challenges, including some price increases and subscriber backlash, Disney Plus continues to build on its strong content base and provide more value to its viewers.
Quarterly Subscriber Growth (2021-2025)
Here’s a breakdown of Disney Plus subscriber numbers since its launch:
| quarter | Core subscribers (millions) | Total including Hotstar (million) | Growth drivers |
|---|---|---|---|
| Q1 2021 | 94.9 | N/A | Get momentum going |
| Q2 2021 | 103.6 | N/A | WandaVision debut |
| Q3 2021 | 116.0 | N/A | Loki series |
| Q4 2021 | 118.1 | N/A | Holiday bundling |
| Q1 2022 | 129.8 | N/A | Turning Red movie |
| Q2 2022 | 137.7 | N/A | Obi Wan Kenobi |
| Q3 2022 | 152.1 | N/A | Andor cheers |
| Q4 2022 | 164.2 | N/A | Holiday offers |
| 1st quarter 2023 | 161.8 | N/A | Price increases |
| Q2 2023 | 157.8 | N/A | Introducing the ad layer |
| Q3 2023 | 146.1 | N/A | Emigration from migrations |
| Q4 2023 | 150.2 | N/A | Guardian Special |
| 1st quarter 2024 | 149.6 | 185.5 | Hotstar integration |
| Q2 2024 | 153.6 | 189.1 | Inside Out 2 |
| Q3 2024 | 153.8 | 189.3 | Deadpool and Wolverine |
| Q4 2024 | 158.6 | 194.5 | Holiday wave |
Subscriber fluctuations in 2025
Although Disney Plus’ growth remains impressive, the service has faced some challenges that have impacted its subscriber base. In the first quarter of 2025, the platform lost approximately 700,000 subscribers, primarily due to price increases and backlash related to the suspension of Jimmy Kimmel Live! on ABC.
Viewer backlash led to a #BoycottDisney movement with over 1.7 million cancellations as of September 2025.
However, the platform rebounded with significant content releases like Moana 2 And Mufasa: The Lion King in the second quarter with 1.8 million subscribers.
In the third quarter, the increase continued with 1.4 million new subscribers, driven by large crossovers in Dead Pool And wolverine Contents.
Predicted subscriber growth for 2025
By the end of 2025, Disney Plus is expected to reach 132.5 million core subscribers, with the introduction of advertising tiers playing a crucial role in the growth.
The ad-supported tiers are expected to achieve 30% adoption globally and generate additional revenue for the platform. Crackdowns on password sharing are also expected to add 4.4 million subscribers by the fourth quarter.
| quarter | Core subscribers (millions) | Net change (millions) | Influencing events |
|---|---|---|---|
| Q1 2025 | 124.6 | -0.7 | Price hikes, Kimmel suspension |
| Q2 2025 | 126.2 | +1.8 | Moana 2, Mufasa premieres |
| Q3 2025 | 128.0 | +1.4 | Daredevil: Reborn; Boycott backlash |
| Q4 2025 | 132.2 | +4.4 | Holiday offers, password raid |
Subscriber demographics: Who watches Disney Plus?
Understanding Disney Plus user demographics is critical to the platform’s content strategy.
The platform appeals to a wide audience, including families, young adults and older viewers who enjoy nostalgic content.
Here’s a breakdown of the key age groups among Disney Plus subscribers:
| Age group | Share of subscribers | Recommended content |
|---|---|---|
| 0-11 years | 15.2% | Pixar play shorts for kids |
| 12-17 years | 10.3% | Teen dramas, for example Zombies |
| 18-24 years | 16.7% | Marvel series and Star Wars |
| 25-34 years | 24.7% | Star Wars Deep Dives |
| 35-44 years | 19.2% | Family packages, Pixar classics |
| 45-54 years | 11.9% | The Simpsons Marathons |
| 55-64 years | 7.0% | National Geographic documents |
| 65+ years | 4.7% | Nostalgic Disney classics |
In the US, the platform also has a fairly even gender distribution with 55% male and 45% female users, making Disney Plus attractive to a wide range of tastes.
Disney Plus Financial Performance
Disney Plus’s financial performance continues to improve as the platform strengthens its presence in the streaming market.
In fiscal 2024, Disney Plus generated revenue of $10.4 billion, up 21.6% compared to $8.4 billion in 2023.
This growth was driven by higher average revenue per user (ARPU) and an increase in ad-supported subscriptions. In 2025, Disney Plus is expected to generate over $11.2 billion in revenue.
| Year | Revenue (billion US dollars) | ARPU | Growth (%) |
|---|---|---|---|
| 2020 | 2.8 | 5.50 | N/A |
| 2021 | 5.3 | 6.20 | 89.3 |
| 2022 | 7.4 | 6.50 | 39.6 |
| 2023 | 8.4 | 6.70 | 13.5 |
| 2024 | 10.4 | 7.20 | 23.8 |
| 2025 (projected) | 11.2 | 7.55 | 7.7 |
The platform’s revenue mix includes 30% ad-supported tiers, with US revenue increasing due to increased demand for these affordable options.
Retention rates also improved: 68% of subscribers stayed with Disney Plus after six months, particularly those who bundled Disney Plus with other services like Hulu and ESPN+.
Disney Plus market share and competition
Disney Plus remains one of the top contenders in the streaming market despite facing stiff competition. In the US, it holds 12% of the subscription video-on-demand (SVOD) market.
While it lags behind Amazon Prime Video (22%) and Netflix (21%), it remains ahead of Max (13%) and Hulu (10%).
| platform | Market share | Subscribers (millions) | Strengths for users |
|---|---|---|---|
| Amazon Prime Video | 22% | 200+ | Bundled with shopping benefits |
| Netflix | 21% | 280 | Original variety of content |
| Max | 13% | 100 | HBO prestige |
| Disney Plus | 12% | 128 core | Family, MCU exclusives |
| Hulu | 10% | 55.5 | Live TV, current programs |
| Paramount+ | 9% | 71 | CBS News & Sports |
| Apple TV+ | 8% | 25 | Originals in high editions |
| peacock | 1% | 34 | NBC Live Events |
Make the most of Disney Plus
If you want to get the most out of your Disney Plus subscription in 2025, here are some tips:
- Use packages: Bundling Disney Plus with Hulu or ESPN+ offers savings of up to 40%. The ad-supported tiers are great for budget-conscious viewers.
- Subscribe as content is published: Subscribe to larger content drops, such as: Daredevil: Reborn or the latest Marvel series to get the most out of your subscription.
- Download for offline use: Use Disney Plus’ download feature to take your favorite movies and shows on the go, especially useful for family trips or long commutes.
Diney Plus Stats FAQs
1. How many Disney Plus subscribers will there be in 2025?
As of mid-2025, Disney Plus has 128 million core subscribers, totaling 163.9 million including Hotstar.
2. What is Disney Plus’ revenue in 2024?
Disney Plus generated revenue of $10.4 billion in 2024, representing year-over-year growth of 21.6%.
3. Which age group dominates Disney Plus viewership?
The largest audience group is between the ages of 25 and 44 and accounts for 43.9% of the subscriber base.
4. What is Disney Plus’ market share in the US?
Disney Plus holds a 12% market share in the US, ranking fourth behind Amazon Prime Video, Netflix and Max.
5. How can users maximize their Disney Plus subscription?
Users can maximize their subscription by bundling it with Hulu or ESPN+, scheduling subscriptions with new content releases, and taking advantage of offline downloads.
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Disney Plus continues to evolve, balancing rapid growth with occasional setbacks like price increases and subscriber churn.
Despite these challenges, the platform remains a leading force in the streaming world, attracting millions of subscribers worldwide with its family-friendly content, iconic franchises and ever-growing library.
Whether you’re a casual viewer or a die-hard Disney fan, these stats provide valuable insight into how Disney Plus continues to thrive in the competitive streaming landscape.
Source: Statista, eMarketer
