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There has always been something magnetic about it BMW. The way the cars look, the way they feel behind the wheel, the prestige of that badge – it’s a brand that is at the heart of premium motoring, both in electric vehicles and traditional ICE models.
However, for years many Australians saw BMW as a dream for “someday”. Something to aspire to, but maybe not today.
This perception has changed. Thanks to smart ownership packages, a wide range of models with different powertrain technologies and a value focus tailored to Australian drivers, BMW has made premium ownership more accessible than ever.
Accessibility without compromises
What exactly does BMW make accessible today? It comes down to four pillars that take the guesswork – and risk – out of premium ownership.
1. Service included
BMW’s Service Inclusive program is groundbreaking. Instead of worrying about unexpected bills or rising costs, owners can schedule maintenance years in advance. This means predictable, transparent cost of ownership, carried out by factory-trained technicians using genuine BMW parts.
For anyone moving up from a mainstream brand, it’s a certainty that premium doesn’t equal pain.
2. Five-year, unlimited mileage warranty
Every new BMW sold in Australia comes with a five-year, unlimited mileage warranty. No matter whether you have short commutes to work or long car journeys with the family, this insurance cover gives you absolute peace of mind. BMW backs its technology with one of the strongest warranties in the industry.
3. Guaranteed future value
One of the big unknowns when buying premium has always been resale value. BMW Finance solves this problem with a GFV (Guaranteed Future Value) loan. It determines how much BMW your vehicle will be worth at the end of the financing term, making it easier to plan ahead and upgrade when the time comes.
It’s a way to bring security and trust to the ownership process – and it’s particularly powerful for buyers moving up from mainstream brands.
4. Roadside assistance
Finally, there is BMW roadside assistance. Available 24/7 anywhere in Australia, it’s your safety net on the go. Whether you’re driving around town or exploring the surrounding area, you’ll never feel stranded.
These four pillars remove ownership of a premium vehicle from the “luxury only” mindset and anchor it firmly in the world of practical, everyday accessibility.
BMW for every buyer
Accessibility also depends on the selection. BMW builds not just one type of vehicle, but an entire family tailored to different needs, lifestyles and budgets.
- Urban drivers: The BMW 1 Series sedan is compact, stylish and sporty. It’s a perfect entry point to the brand.
- Families: The X1 and X3 SUVs offer space, functionality and safety, but still look and feel premium.
- Touring driver: The 3 Series and 5 Series sedans are perfect for long-distance comfort and dynamic driving.
- Pioneers in the area of sustainability: The i4 and iX3 electric vehicles from BMW prove that you can drive electrically without having to forego driving fun.
The breadth of the portfolio makes BMW not only ambitious, but also achievable – there is a model for every stage of life.
ICE, PHEV or EV: The freedom to choose
Some car manufacturers are forcing their customers to switch completely to electric vehicles. BMW does not believe in a uniform approach. Instead, it offers the best of all worlds:
- Internal combustion engine (ICE) models for drivers who love the character and flexibility of a traditional engine.
- Plug-in hybrid electric vehicle (PHEV) models for anyone who wants to combine the efficiency of electric driving with the freedom of a gasoline backup.
- Battery electric vehicle (BEV) models for those ready to embrace the future of mobility, with instant torque, reduced running costs and quiet operation.
This technology-open strategy means customers can enter into BMW ownership today with the confidence that they are not locked into a path they are not ready for.
Why leave the mainstream behind?
If you currently drive a Kia, Hyundai, Mazda or Toyota, you may be wondering: Why go premium?
The difference lies not just in the badge, but also in the experience, the high-quality materials and the overall fit and finish of the interior, and is immediately noticeable when you sit in the driver’s seat.
- Performance: BMWs are designed to be more engaging, more responsive and generally more fun to drive.
- Quality: Every material, every switch, every detail feels well thought out and processed.
- Status: A BMW doesn’t just get you from A to B. It also says something about who you are and what you have achieved.
- Trust: With service included, warranty, GFV and roadside assistance, you don’t venture into the unknown. They are part of a structured, well thought out plan.
For many, the jump from mainstream to premium feels like the natural next step – and BMW is making it smoother than ever.
The feeling that you can’t measure
Specifications, numbers, functions – they are all important. But the real difference comes when you drive a BMW.
The steering lies in your hands. The balance of the chassis gives you security in the corners. The cabin envelops you in comfort and quality. Even the daily commute feels like something special.
That’s the difference between owning another car and owning the ultimate driving machine, whether you’re ready to go electric or prefer the feel and sound of a traditional combustion engine BMW.
Conclusion: Premium has never been so close
BMW has removed the old hurdles to owning a premium vehicle. With service included, a five-year warranty, GFV financing options and 24/7 roadside assistance, the value proposition is as strong as the vehicles themselves.
For Australians ready to break away from mainstream brands, BMW offers a path that is smart, safe and accessible.
Whether you’re interested in the thrill of an ICE model, the innovation of a BEV, or something that combines both – a PHEV – there’s a BMW for you, and it’s a lot closer than you might think.
Disclaimer: BMW Finance, Australian Credit License 392387. Fees, charges, terms and conditions and eligibility criteria apply. The BMW Full Circle Guaranteed Future Value loan consists of the option to deliver the vehicle to BMW Finance instead of paying the final lump sum repayment amount (GFV) of the Guaranteed Future Value at the end of the contract term, provided the vehicle is undamaged other than normal wear and tear as determined by our authorized dealer and provided that the contractually agreed kilometer allowance has not been exceeded. The GFV is not a representation of the expected market value of the vehicle at the end of the contract term.
MORE: Explore the BMW showroom
