Russell Lobo, an experienced digital entrepreneur, shares the secrets to his incredible success, from investing in small niche websites to making a $1.2 million exit.
In this interview, Lobo talks about his journey, strategies for online business growth, and important lessons on life, money, and resilience.
The big exit
Russell’s most notable feat came when he bought two websites for just $10 each and later sold them for $1.2 million.
He started his online business journey in 2009 and initially founded an SEO agency. In 2016, he invested in niche websites and eventually sold one in the Payday niche for $600,000 in 2018.
Its most recent sale in 2024 included websites in the home and companion animal niches, structured with a 50/50 cash deal.
Evolving SEO and business strategy
Lobo emphasizes that websites today need to be treated as real businesses, not just blogs or affiliate sites.
Given Google’s changing algorithms, he emphasizes the importance of diversifying traffic sources – through paid ads, email funnels and other methods – to drive sustainable growth.
He also unveiled a new project focused on generative engine optimization, designed to help companies stay visible in search results even when users don’t visit their website directly.
Life lessons and personal growth
Personally, Russell speaks about his view of life and death.
He believes that everyone has an expiration date and is not afraid of death, which allows him to live fully in the present. His role models like Warren Buffett inspire him to invest in real companies with integrity.
He is also a big proponent of living within one’s means to reduce stress, and he emphasizes the importance of setting a good example for his children.
“Marriage was the best productivity hack of my life” Russell talks about the stability his wife has brought into his life and helped him become more focused on his goals.
He also admits that his biggest regret is declining Bitcoin payments in 2009, a decision he would like to make again.
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The final thought
Russell’s journey is proof that with the right mindset and strategy, even small investments can become huge opportunities.
His advice to aspiring entrepreneurs? “Find your purpose and live below your means.” He reminds us that success doesn’t come overnight, but with patience, focus and a little luck anything is possible.
For Russell, it’s not just about business success; It’s about building a life that matches his values and the legacy he wants to leave behind.
