A few weeks ago, Alexa.com quietly went live for some users, giving them early access to Amazon’s next-generation Alexa+ assistant via a web browser. Now Amazon has made it official through a formal announcement at CES 2026.
Alexa+ was first announced in February 2025, but was limited to Amazon hardware such as Echo speakers, Fire devices or mobile apps. By embedding it on the Internet, Amazon clearly positions Alexa+ as a competitor to chat-based assistants such as Gemini, ChatGPT and Perplexity.
What you can do with Alexa+ on the web
On Alexa.com, users can chat with Alexa+ just like they would with any modern AI assistant. This includes asking general questions, summarizing documents, and breaking down complex topics into simpler explanations.
Amazon says Alexa+ will handle things like meal planning on the internet, including integrating Amazon Fresh or Whole Foods to help order groceries. It can also extract important details from documents such as: B. Dates or appointments and add them directly to your calendar.
Smart home controls are also built into the web interface, allowing users to check security cameras, adjust lights, change thermostat settings or unlock doors without having to switch apps or devices.
There is also continuity built in. Conversations, preferences and personalization carry across all devices, so whatever you start on the internet you can access it later on your phone or an Echo.
Alexa+ can also help find movies and shows and send recommendations to Fire TV, if you have one. On Prime Video, you can dive right into the scene you want to rewatch.
As Amazon continues to add more features, Alexa’s evolution is becoming increasingly difficult to ignore. This momentum is already visible as Alexa recently added more conversational AI features, including shopping and travel planning integrations with services like Expedia and Yelp.
Alexa+ on the web is available through Alexa.com and is currently limited to Early Access users. Pricing remains the same: Alexa+ costs $20 per month, while Prime subscribers get access at no additional cost.
