Yoast has announced a new collaboration with Microsoft to help AI systems better understand websites on the open web. The announcement was made on November 25, 2025 from Wijchen, Netherlands.
This partnership focuses on making web content clear, trustworthy, and easy for AI tools to read and use. The move is important as more users discover content through AI-powered search and chat tools.
Yoast and Microsoft work together on AI-friendly SEO
Yoast works with Microsoft’s NLWeb project. NLWeb is an open framework designed to connect websites with AI systems.
Through this collaboration, Yoast will help WordPress websites communicate directly with AI agents. This is done in a clear and privacy-friendly manner.
Yoast has been helping websites rank better in search engines for many years. Now the company is expanding its focus. The goal is to make websites easy to understand, even for AI tools. This helps keep content visible as search moves from keywords to conversations.
Chaya Oosterbroek, SVP and GM of Yoast, said the goal is to keep the web open and accessible. She explained that aligning SEO structure with AI standards will help creatives and small businesses. Your content will continue to be trustworthy in future AI recognition systems.
Also Read: Spotlight on Best Free SEO Courses in 2025
What this collaboration means for website owners
Microsoft’s NLWeb creates an open layer between websites and AI systems. Yoast already offers a strong content structure through SEO tools. Together, they build a bridge between human-readable content and AI-readable data.
Microsoft’s Ramanathan Guha said the future of AI depends on the open web. He added that tools like NLWeb should be available to all websites, not just major platforms.
Key Specifications and Benefits
- Works with WordPress websites
- No additional setup required
- Supports AI-readable structured data
- Privacy-respecting integration
- Helps AI understand content context
- Improves AI detection and trust
- Based on open web standards
The rollout will take place in phases. The first phase will help Yoast users format content in a way that the AI ​​can accurately understand.
This collaboration shows a major shift towards open, fair and AI-enabled web standards. Yoast AI SEO will now play a key role in the future of online discovery.
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