Thursday, February 19, 2026
Google search engine
HomeLifestyleRecipesWhy Mahindra drives Porsche and Jaguar in Formula E

Why Mahindra drives Porsche and Jaguar in Formula E

SPONSORED

Motorsport has played a significant role in enhancing the reputation – and our perception – of some of the world’s most famous automotive brands. Think Ferrari, McLaren, Lotus and Porsche.

But as much as motorsport is a marketing exercise to increase brand awareness, it is also a high-pressure laboratory where the boundaries of new technologies are pushed and the brightest engineers who develop them are stress tested.

And that’s exactly why Mahindra has been involved in the all-electric Formula E championship since its inception more than a decade ago.

The Indian automaker seems the least likely brand to follow motorsport’s “win on Sunday, sell on Monday” ethos, especially considering its range of family-oriented SUVs and rugged all-wheel drives.

But Formula E has proven a fruitful test bed for the development of the new range of Mahindra electric vehicles, which are set to join the local lineup in the coming years.

Additionally, Mahindra Racing has attracted some of the world’s best drivers and is a consistent championship contender with five race wins, 29 podiums and 11 pole positions.