Global tourism is experiencing a strong rebound in 2026, with several countries and regions gaining momentum thanks to transformative development projects led by influential hotel and construction companies.
These companies are not only shaping the visitor experience, but also redefining the global tourism map through strategic planning, expansion and large-scale initiatives.
From cultural capitals to revitalized coastal towns, new locations are becoming increasingly attractive to travelers seeking better value for money and a variety of attractions. Below are five outstanding destinations that will gain momentum in 2026 due to their unique projects, outstanding hospitality value and cultural impact.
Red Sea Global: Transforming Saudi Arabia’s Vision 2030
Saudi Arabia’s emergence as a global tourism competitor is being actively promoted by Red Sea Global, the developer of the flagship Red Sea Destination project. This large-scale coastal tourism development is transforming previously untouched island and coastal areas into eco-luxury resort destinations.
As part of the broader Vision 2030 planning framework, the company is leading expansion efforts that integrate sustainability, cultural preservation and world-class hospitality. Alongside futuristic urban developments led by companies such as NEOM Company, these projects are reshaping the Kingdom’s tourism infrastructure.
The scale of the development positions Saudi Arabia as one of the most ambitious new locations in the global tourism market. As new resorts, airports and entertainment districts gradually open, the country is expected to see sustained growth in international arrivals in the coming decade.
db Group: The hotel group driving Malta’s impressive momentum
Malta is firmly positioned among the fastest growing tourism destinations in Europe, with record visitor arrivals in 2025 and expected growth through 2026. This dynamic is closely linked to the strategic role of db Group, a leading hotel developer behind transformative mixed-use tourism projects. At the heart of this boom is the St George’s Bay redevelopment and expansion project in Pembroke, which aims to improve the area and attract more tourists.
The development is envisioned as a flagship seaside destination integrating hotels, leisure facilities and world-class tourism infrastructure, further enhancing the bay’s appeal as one of Malta’s premier holiday destinations. Beachfront amenities, luxury accommodation components and improved public access to the bay are designed to enhance the visitor experience while supporting sustainable development goals.
By investing in St George’s Bay and Pembroke, db Group is helping Malta strengthen its position as a year-round tourism destination rather than a seasonal hotspot. The development is expected to attract more affluent tourists, conference attendees and leisure travelers seeking a world-class coastal experience in a culture-rich environment.
Norwegian Cruise Line Holdings: Drives the development of cruise and coastal tourism in Belize
Belize is using environmentally conscious development to increase tourism while protecting natural assets. The country is investing in projects that balance development and environmental protection, particularly around its reef systems and island tourism zones.
Norwegian Cruise Line Holdings is the company behind the development and expansion of Harvest Caye, a purpose-built island destination designed to promote cruise tourism while supporting local economic growth. The project is part of broader coastal planning and sustainable development initiatives aimed at balancing infrastructure development with environmental protection.
By focusing on eco-resorts, marine conservation tourism and boutique island experiences, Belize is positioning itself as a niche but fast-growing destination for sustainable luxury travel.
Adjara Group: Drives urban renewal and hospitality expansion in Georgia
Georgia is becoming increasingly popular among international travelers due to its affordability, cultural richness and aggressive tourism development strategy. However, none of these factors would be enough if it were not for the work of Adjara Group, a hotel and real estate developer behind several projects in key urban destinations. The company played a crucial role in transforming districts in Tbilisi and the Black Sea resort city of Batumi through boutique hotels, mixed-use buildings and revitalized public spaces.
Batumi has seen rapid coastal development with new resorts, casinos and seafront promenades aimed at transforming it into a year-round leisure destination. Meanwhile, Tbilisi’s historic district restoration projects and boutique hotel expansion are attracting culture and adventure travelers looking for alternative European city breaks.
These developments raise Georgia’s profile as an emerging Eurasian tourism hub, combining cultural heritage, nightlife, gastronomy and mountain tourism in a compact and accessible destination.
The global tourism boom in 2026 is no coincidence; It is actively promoted by companies and organizations that are implementing ambitious planning, expansion and development strategies in different regions.
Together, these initiatives are reshaping the tourism map and expanding visitor interest well beyond traditional hotspots to newly developed coastal resorts, cultural districts and regenerative urban centers designed to offer unique, high-quality travel experiences.
