The Ford Ranger was the best-selling car in Australia in 2025, taking the top spot for the third consecutive year after relegating the Toyota HiLux to second place in 2023.
Yet despite this performance, Ranger sales fell in 2025, and although Toyota remained number one overall, sales also fell – albeit by a meager 0.6 percent.
In a market that grew – if you can call it that – just 0.3 percent, six of the top 10 brands saw sales declines, while the five best-selling models, from the Ranger to the fifth-place Ford Everest, all sold in lower numbers year-on-year.
Here are the biggest single nameplate sales declines in Australia in 2025, according to sales reports from VFACTS and Electric Vehicle Council. Note that this excludes vehicles that were upgraded to a new generation or withdrawn from service during the year.
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1. Lexus RZ (-80.9 percent)
Have you ever heard of the Lexus RZ electric SUV? Only 41 copies were sold in 2025, giving a circulation of just 3.4 copies per month.
This makes it more exclusive than a Rolls-Royce, with 67 “Rollers” added to Australian roads last year. The RZ mid-size SUV starts at $121,000 before on-road costs, but was even outsold by the $200,000-plus LC sports coupe.
Among electric SUVs, the RZ was dwarfed by the discontinued Audi Q8 e-tron (62 sales) and the newly launched Volvo EX90 (209), and significantly outperformed by the BMW iX with 417 deliveries.
Although the RZ shares the basis of the Toyota bZ4X and offers a range of around 500 km, it was not convincing. An updated version due out in Australia in 2026 offers a chance at redemption.
2. Kia EV6 (-80.5 percent)
The Kia EV6 sold significantly better than the Lexus RZ, which tops this list, but the drop from 1,785 sales to just 348 in 2025 is hardly something to brag about.
This decline may be partly due to the introduction of the cheaper EV5 in 2024, which was Australia’s fourth best-selling electric vehicle in 2025.
The EV6 has also been overtaken by the Hyundai Ioniq 5, which uses the same E-GMP platform and electric powertrain, features a clean design and has a higher price.
While both models suffered sales declines, the Hyundai delivered 626 deliveries in 2025 – a 32.9 percent drop from the previous 933 – almost double Kia’s result.
A revised EV6 is scheduled to appear here this year.
3. Genesis GV60 (-78.6 percent)
A hotter performance variant of the GV60 Magma is due to launch in Australia in 2026, but sales of the standard electric luxury SUV are ice cold.
The GV60 was Genesis’ best-selling electric vehicle in 2023 with 191 sales, before selling just 70 times in 2024 – a 63.4 percent decline that gave it a breakthrough Daily Sparkzis the worst sellers list.
In 2025, sales fell even further to just 15 units – an average of 1.25 per month – a decline of 78.6 percent.
The last recorded GV60 sale in Australia was in October, with no deliveries in November and December.
Like the Kia EV6, with which it shares E-GMP underpinnings, a facelifted model has also been confirmed for launch in Australia. Although the updated GV60 has already been confirmed to launch in 2025, it has yet to appear Down Under.
4. Jeep Compass (-70.2 percent)
If a compass is supposed to help you find your way, the sales history of Jeep’s Compass small SUV tells a larger story about the brand’s problems.
With 147 Compass sales in 2025 compared to 493 last year, the model suffered a staggering 70.2 percent decline. Aside from the Avenger EV, which only delivered 97 units, it was Jeep’s slowest-selling model.
In 2023, the Compass was Jeep’s best-selling vehicle locally, with 1,455 units sold, down from 1,862 the year before – showing how much the brand has fallen.
A third-generation Compass is expected to arrive in Australian showrooms in the second half of 2026, continuing to offer hybrid power and adding a fully electric option.
5. Mercedes-Benz EQS (-70 percent)
Following its local launch in 2022, sales of the Mercedes-Benz EQS saw a dramatic decline: 70 units, then 67, then 20, before plummeting to just six deliveries in 2025.
Design chief Gorden Wagener, who announced his departure from the brand last December, said the EQS was ahead of its time and poorly positioned, arguing that it might have performed better if it had been marketed as an electric S-Class flagship.
Australian buyers instead preferred the related EQS SUV, which found 145 homes in 2025 and recorded year-on-year growth of 6.6 percent.
6. Ford F-150 (-67.4 percent)
It is one of the best-selling vehicles in the world, a true icon and, for many, the epitome of an American pickup truck – even now ford Australia simply can’t score with the F-150.
In 2025, it ranked fourth among full-size pickups, beaten by all three direct competitors. The Ram 1500 led the segment with 2,674 sales, despite a 17.4 percent decline.
To make matters worse, the F-150 was even outsold by the much more expensive hybrid-only Toyota Tundra, which bested it by just 45 units.
A series of recalls, a three-month delivery gap between July and October and a lack of updates while competitors updated their product range all played a role. The first update since the model’s launch is scheduled to arrive in early 2026 and can’t come soon enough.
7. LDV Mifa (incl. Mifa 9) (-65.6 percent)
A total of 14,907 people carriers were sold in Australia in 2025, of which 170 were LDV Mifas, including the luxury-focused Mifa 9 EV. This corresponds to a decrease of 65.6 percent compared to the 494 copies sold in 2024.
This puts the petrol Mifa ahead of only the Volkswagen Caddy and Volkswagen Caravelle, although this result is somewhat distorted by the German brand’s transition to a new Ford-based replacement for the latter, which will be launched in 2026.
In the premium segment, dubbed “People Movers Over $70,000” in VFACTS, the electric Mifa 9 performed the worst, selling just three units as new entrants like the Zeekr 009 gained traction. The Volkswagen ID. Buzz led the segment.
In December, LDV announced it had suspended sales of the Mifa in Australia. The segment will continue to strengthen with new additions such as Denza D9, Xpeng X9 and GWM Wey 80.
8. Tesla Model 3 (-61.3 percent)
While sales of Tesla’s Model Y rose in 2025, ensuring it remained Australia’s best-selling electric vehicle, falling sales of the Model 3 weighed on the brand.
The electric sedan fell 61.3 percent or 10,477 sales to just 6,617 units, but remained Australia’s best-selling electric passenger car. Rival BYD Seal came in second with 3,784 sales, down 40.8 percent, as electric vehicle buyers flocked to the related Sealion 7.
The continued decline in Model 3 sales comes despite a significant facelift that will reach Australian customers in 2024.
9. Audi e-tron GT (-60.7 percent)
AudiThe company’s futuristic electric sports car saw sales decline in 2025, with 33 deliveries, a far cry from last year’s 84 and 2023’s 339.
The e-tron GT shares its underpinnings and electrical hardware with the Porsche Taycan. A mid-year update brought a $30,000 increase to the entry-level model, pushing prices above $200,000.
The Taycan also suffered a decline of 37.6 percent, but still managed 176 sales, more than double the Audi result.
10. Mercedes-AMG GT four-door (-60 percent)
The flagship four-door from Mercedes AMG reported a 60 percent drop in sales in 2025, although the raw numbers paint a weaker picture, falling from a low base of 15 sales in 2024 to six last year.
This was followed by 22 deliveries in 2023 and just one in 2022. While a new electric AMG GT based on the special AMG.EA platform is expected in 2026, the current V8 hybrid remains the most powerful AMG available.
Interest in high-performance gasoline vehicles remains high: the updated two-door AMG GT coupe, launched in mid-2025, recorded 142 sales.
Mercedes-AMG has confirmed an expanded two-door GT offering for 2026, including an entry-level four-cylinder GT43 and more powerful V8 variants.
MORE: VFACTS: The brands with the biggest sales declines in Australia in 2025
