Urban Automotive brings bespoke luxury excellence to SEMA.
Urban Automotive has become one of the most recognized names in the world of luxury car customization, and recently some of the most famous luxury SUVs currently on the market have been a reflection of Urban Automotive’s outstanding customization. At this year’s SEMA show, where customized vehicles are the biggest highlight of the anticipated occasion, Urban Automotive showcased some of its most notable projects against the backdrop of the full splendor of Las Vegas.
The latest Rolls-Royce Cullinan Series II model, introduced for the 2025 model year, will be shown at SEMA, customized by Urban Automotive and built by Platinum Motorsport in Los Angeles. Equipped with an Urban Widetrack forged carbon fiber body kit, the exterior is white, the striking interior features orange, white and black leather upholstery, with bespoke 24-inch wheels and a PPF wrap. It is the first Series II Cullinan to feature the Urban Widetrack program.
An Urban Automotive Defender 110 V8 built by Galpin Auto Sport in Los Angeles with custom details from Urban Automotive is also on display at SEMA. Its appearance at the show marks the U.S. debut of a high-performance KraftHaus stainless steel exhaust with catback, remote valves and black tailpipes. Additionally, the vehicle features a new Inozetek x Urban Satin British Green INOcolour PPF film with a saddle brown leather interior from Urban Automotive. Urban Automotive is establishing itself and its custom excellence in the United States from the United Kingdom and shaking up the luxury custom automotive scene at SEMA.
Image source: Urban Automotive
