UKAI, the UK trade association for the AI industry, has appointed global communications agency Centropy PR as its registered agency.
The group, which represents companies of all sizes interested in AI, from startups to industry leaders, supports companies by ensuring their voices are heard on policy matters. UKAI works closely with the UK government and regulators to ensure AI policies drive innovation and business growth, particularly for UK AI companies.
Recent events include policy meetings with the Minister for Business and Trade, Peter Kyle MP and Darren Jones MP, the Prime Minister’s Chief Secretary.
The trade association aims to serve as a bridge between policymakers and the AI community and provide a platform for feedback on laws, programs and initiatives. The group is committed to supporting the transformative role AI can play in the UK’s social and economic development, creating jobs and growth across the country.
Centropy will offer UKAI a full range of communications services including media strategy, journalist relations, event support and policy advice. Founded in 2017, the agency counts FTSE and Nasdaq-listed global technology brands in its portfolio, has offices in London and San Diego and a global team of 20 PR staff.
Tim Flagg, CEO of UKAI, said: “As the UK AI sector matures, our globally recognized institutional and professional foundations provide us with a unique opportunity to build trustworthy, responsible AI and lead in the areas where the UK can truly compete. This makes a strategic communications partner essential to telling this story to the media and policymakers. The Centropy team has demonstrated excellent media connections, a deep understanding of the news cycle and policy expertise, putting us in the early stages Weeks of collaboration opened up great media opportunities.”
Steven George-Hilley, CEO of Centropy PR, said: “UKAI differs from other industry bodies in that it truly champions the mission of British businesses of all shapes and sizes. The UK has some of the best AI talent in the world and we look forward to working with Tim and UKAI members across the UK to bring this message to market.”
