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Toyota MR2 comeback companies after trademark applications

Another step towards the return of the Toyota MR2 Sports Car was acquired after the automaker filed new trademark applications in Japan and Australia.

Toyota applied to protect the “GR MR2” and “GR MR-S” nameplates. The GR prefix stands for Gazoo Racing, the brand’s performance arm and an acronym also used for other sports cars including the GR86 and GR Supra.

Japanese title Creative trend reported the filing with the Japanese Patent Office, with the name GR MR-S registered with IP Australia late last month.

While earlier versions were called “MR2” in Australia, the sports car was sold in Japan as the MR-S.

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The name ‘MR2’ means ‘mid-engine, rear-wheel drive two-seater’, a formula it followed in three generations sold in Australia between 1987 and 2006, with global production spanning from 1984 to 2007.

Toyota presented an electric concept, the FT-Se, in 2023, whose mid-engine proportions led to speculation that it was a design study for an upcoming MR2.

Anticipation for a new MR2 increased after the GR Yaris M concept was unveiled at the 2025 Tokyo Auto Salon with a mid-engine (hence the “M”), again suggesting that it served as a test bed for an upcoming MR2.

General Motors famously used a modified Holden ute to help develop the current-generation C8 Corvette, which switched from a front-engine to a mid-engine and also featured rear-wheel drive.