If you’ve been waiting for a real “Go Big” TV deal, this is the one to get you there without paying flagship money. The 77-inch LG B5 series OLED (2025) is because of it $1,499.99 (was $2,999.99)which means you save hugely $1,500. At this price, you’re not just upgrading a TV, but the entire room. A 77-inch screen transforms movie nights, sports, and even simple streaming in ways that smaller sizes simply don’t offer.
What you get
You get a 77-inch 4K OLED with LG’s webOS smart TV platform and a modern AI-driven picture and sound approach designed to make everyday TV viewing easier. OLED is the main reason people look for sets like this: blacks look truly black, contrast is sharp, and colors pop without the washed-out “gray haze” you see on many LED TVs, especially in darker rooms.
Because it’s a current model, it’s also designed for modern streaming and everyday convenience: quick access to apps, voice functions and a streamlined interface that makes it easy to switch between shows, live sports and movies.
Why it’s worth it
The value here is in the combination of 77-inch size + OLED picture + huge discount. A $1,500 markdown is the kind of markdown that can take you from “someday” to “done.” If you watch a lot of movies, OLED is the upgrade you’ll immediately feel, especially on darker scenes, prestige TV and anything cinema-related.
Two quick reality checks to keep the decision grounded: OLED is best when you vary content (mixing shows, movies, sports, games) rather than leaving static images on the screen for long stretches. And if you’re always watching in a super-bright room with sunlight hitting the screen, you’ll want to think about placement or lighting control to get the most out of it.
The end result
At $1,499.99, this is a good buy if you want a truly premium cinematic experience without paying full retail price. If you’ve been waiting for a moment when a 77-inch OLED feels financially sensible, now is that moment.
