“We will embed AI into every category, product and service to deliver a seamless, unified AI experience.”
Those were Samsung CEO TM Roh’s opening words at the company’s CES 2026 press conference. In short, when you buy a Samsung product, you can’t escape its AI.
From its phones, tablets and TVs to smart devices and home appliances, Samsung ensures AI is always there when you need it.
Now this may seem like overkill. Do we seriously need an AI oven, AI washer/dryer, and AI refrigerator?
I’m skeptical, but over the course of Samsung’s press conference I began to understand this all-or-nothing approach.
AI needs to be everywhere to be truly useful
AI in sunlight exposure on a device is useful to a point, but is limited by what the device can and cannot do. Samsung’s AI-powered smart refrigerators can scan what food you put in and take out, allowing for rudimentary inventory control. However, in their current form they can only recognize a select selection of foods.
The good news is that Samsung has worked with Google to add Gemini to its food inspection AI, allowing its refrigerators to recognize a wider range of products and read labels too.
This makes it easier to keep track of what you have and gives the Bixby AI more ammunition when you ask it to come up with recipe ideas based on the foods you currently have in your fridge.
However, Samsung’s vision of all of its products using the same AI and being able to communicate with each other takes this integration to a new level.
From health monitoring to dinner plans
With AI available on Galaxy phones and Galaxy watches, your health and exercise data can be used as the basis for other answers the AI gives you.
Ask your fridge to suggest meals based on ingredients and the AI can take into account that you are diabetic and have just finished a workout (using Samsung Health data collected via your Samsung wearable) to provide recipes that best suit your personal recovery.
It can also send an instruction to the oven to turn on and begin reheating while displaying step-by-step meal instructions on the refrigerator screen.
AI’s ability to gather and interrupt information for multiple sources, without additional prompts or annoying steps, is exactly how it should work. It should be seamless and not require multiple instructions or continuous input from the user.
And that can only be achieved if AI is integrated into every device we have in our lives. It feels extreme, but it makes sense.
Goooaaallllllllll… or silence
Samsung has also introduced new AI audio and game statistics features for its TVs, just in time for this summer’s FIFA World Cup.
When you’re watching a World Cup soccer match on select Samsung TVs, you can tell Bixby AI to mute the commentators so you can enjoy the game with only the noise of the crowd – as if you were in the stadium.
Conversely, you can dampen crowd noise to improve the clarity of comments.
And if you want to know more about the game currently taking place, ask the AI: “Who will win today?” to collect statistics and information from across the internet to give you the insights you want.
As a huge football fan, I can’t wait to try out these features, especially for games where I’m not a fan of the booth pairing the broadcaster has chosen for the game I’m watching.
Your companion to AI life
Samsung ships 500 million devices every year, so it won’t be long before its AI-enabled devices make up the majority of its active portfolio worldwide.
However, as AI penetrates deeper into our lives, understanding us better and gaining access to more of our personal and sensitive data, there is concern about how much we can trust it.
As TM Roh concluded the press conference, he reiterated the importance of consumer trust and emphasized: “Privacy and security must be built into the design of our AI.” It’s now up to you whether Samsung has done enough to earn your trust before fully welcoming AI into every device in your home.
Samsung also announced its massive 130-inch Micro RGB TV during the keynote, and its recently announced Music Studio speakers were also reintroduced.
