Chinese tech company Hisense’s bread and butter is TVs, particularly those that offer technology often reserved for premium models, but at a lower price. And with Tech Expo CES 2026 being the biggest event of the year for new TV announcements, we expect to soon see what the brand has to offer when it kicks off on January 6th.
At last year’s CES, Hisense introduced a gigantic 116-inch TV called the TriChroma LED, and while its mini-LED goodness never trickled down to smaller screen sizes we could buy, we probably haven’t seen the last of its RGB mini-LED technology. Plus, next year we’ll hopefully see new versions of TVs worth buying with Dolby’s new technical improvements.
Unlike some other CES 2026 exhibitors, Hisense hasn’t announced its press event yet, so we don’t know exactly what the brand has in store for the annual event in Las Vegas. But we can still make some guesses about what Hisense will announce at CES based on precedents and the evolution of the TV industry. So let’s look at what might pop up:
The RGB mini LED
Last year, Hisense stormed into CES with a big, eye-catching release: the TriChroma LED screen, which we listed as both one of the most exciting TVs of the show and one of our editors’ overall most impressive favorites from CES. However, so far this technology hasn’t translated into anything more affordable than the original $24,999 model.
This is what many TV fans are expecting from the 2026 CES presentation: true consumer-friendly devices that use this contrast- and color-enhancing RGB Mini-LED technology, but in a smaller form. Perhaps we could see 55-inch or 65-inch panels, cementing Hisense’s reputation for making cutting-edge technology more affordable.
Since Hisense unveiled its RGB mini-LED screen, we’ve seen other brands unveil their alternatives: Sony, Samsung and TCL have all offered similar technologies by 2025. Therefore, this type of screen is expected to be huge at CES this year.
More TVs
Of course, Hisense isn’t going to show up to CES 2026 with a single TV and hope for the best: we’ll likely see the brand unveil its entire lineup of devices for this year, including the devices you or I end up buying.
Last year saw brand new screens like the OLED range of 4K TVs, several QLEDs like the U6 and U7, and a Samsung Frame competitor called Canvas TV. If you check out our Hisense TV buying guide, you’ll find a long list of devices announced at CES 2025.
It’s almost guaranteed that Hisense will unveil its 2026 TV series at CES 2026, which will likely bring upgrades and optimizations over the last generation of devices. We’ve already seen the brand introduce TVs with Dolby Vision 2, and this technology could soon be coming to more devices. This AI-powered HDR feature, unveiled in late 2025, promises to significantly improve image quality for devices that support it.
Another expected change is the increased use of AI features such as image and audio optimization, which will be available on virtually all TVs on the market.
Projectors and sound bars
New projectors are also likely to be introduced at CES for those who don’t need a TV. At the 2025 show, the brand brought several premium short-through options as well as the C2, C2 Pro and C2 Ultra portable Google TV projectors, which you can see above.
It’s very likely that we’ll see new projectors from Hisense at CES 2026, possibly a C3 family as well as one or two new top-of-the-line short-through options. The company’s efforts appear to be with the latter, which it calls its Lazer TVs.
We could also see some of the company’s conceptual or prototype projection technologies, such as the 2025 roll-up screen. These are generally designed for use with short-throw laser projectors rather than TV screens, but they’re still cool to look at.
Hisense also generally unveils new soundbars from its three soundbar series at CES, so chances are we’ll see some of the company’s home theater audio kits as well.
Is there anything else we will definitely see? A golf technology company called Golfjoy has confirmed that it will offer a virtual driving range at CES, modeled on Hisense’s forecast. It sounds like this will be part of Hisense’s offering, so it could be a way to experience new projection technology.
AI upgrades for devices
Like many other tech companies, televisions aren’t Hisense’s only product: The company also sells appliances like refrigerators, washing machines, and ovens. There is even a range of wine cabinets.
There’s a lot of demand for foodie technology at CES, and we’ll likely see the brand show off its existing product lines on the show floor, but it’s unlikely that such devices will take center stage at a press event.
The most interesting features here might be all the new AI-powered features Hisense is adding to its devices. With artificial intelligence once again one of the big buzzwords at the conference, lifestyle tools like the meal planning feature of its Hisense refrigerators could attract as much attention as the picture optimization AI of its TVs.
