Website owners and SEOs are facing another wave of problems Search ranking volatility while Google results will start to wobble dramatically starting November 12, 2025. Tracking tools are showing huge spikes and forums are abuzz with complaints about crashing traffic, zero sales and wild fluctuations. This unconfirmed update appears to continue the “Movember” volatility that began around November 8th and followed previous shocks such as the Halloween period. Google has remained silent so far, but the chaos feels real – many sites are seeing record lows, while others are surprisingly seeing traffic that refuses to convert.
What SEOs and website owners are reporting in the face of this volatility in search rankings
Real-time comments from WebmasterWorld and SEO communities illustrate the pain and confusion:
🚨 RIP SEO
It's official: AI Search (ChatGPT, Perplexity, Claude etc.) just became the fastest rising new traffic channel.
The traffic from ChatGPT converts ~9x higher than traditional search.
I reverse-engineered how the early movers do it (free playbook at end):
This change… pic.twitter.com/B2NURRQGbV
— Ryan Hart (@thisdudelikesAI) November 17, 2025
- Publishers are reporting “no traffic today” or “record low” visits from Google organic search.
- One owner shares, “My established website with 10,000+ products only received three sign-ups instead of 20-30 per day, while my small website suddenly got 6 sales in one day.”
- Many notice “lots of traffic but no conversions” – a classic sign of pre-update testing or spam filter intervention.
- Google Discover traffic is plummeting for several users.
- Some are seeing “staggering drops” as Google’s analytics reach absolute zero.
- Frustrated voices say: “Everything is on hold – traffic, CTR, revenue has fallen.”
Also Read: Reddit Stats: User Insights, Revenue Trends and Growth
These stories are consistent with the patterns of recent waves of volatility in October and early November. Google Search Console delays (which have been stuck since Monday) and incorrect GA4 real-time reporting make this mess even more difficult to track.
Tracking tools confirm the high volatility of search rankings
Popular monitors lit up in the last 48 hours:
- Semrush, Advanced Web Rankings, Mozcast and Wincher all reach high or extreme values.
- Accuranker, Mangools, SimilarWeb and Sistrix show significant spikes on November 12th.
- CognitiveSEO, Algoroo, Zutrix, and Wiredboard aggregate charts paint the same picture: serious turmoil.
The Search ranking volatility reminds everyone that Google is constantly optimizing its algorithms, even without official core updates. If your website fluctuates a lot, focus on quality content and user experience rather than quick fixes. Stay calm, observe closely, and pay attention to Google confirmation. The introduction could lead to further postponements.
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