If you’ve been trying to upgrade from a phone or older camera without spending money on a “brand new flagship,” this is a solid price cut on a piece of kit that’s been popular for years. The Sony Alpha a7 III mirrorless camera with the FE 28-70mm F3.5-5.6 OSS lens is $1,699.99 (was $2,199.99)saving you $500. This discount is important because it gets you into full-frame with a versatile entry-level lens, which is typically the most expensive jump for people moving up in the photo and video game.
What you get
This is a full-frame mirrorless camera that is equipped with an all-purpose camera 28-70mm zoom This covers wide shots, everyday street and travel shots, and basic portraiture. It’s the type of lens that you can leave on the camera most of the time while you get comfortable with the system and figure out what you actually like about shooting.
The a7 III is known for being a strong all-rounder: it’s designed to handle stills and video, is suitable for long sessions, and has a comprehensive lens ecosystem should you decide to expand later. As a kit, it’s meant for just about anything – travel, family, events, product shoots and lots of casual video work.
Why it’s worth it
The advantage is that you get a true, flexible camera platform with room for growth. Many people buy a camera body and then get stuck because the money goes to the lenses. This kit will give you a usable lens from day one, and the body of the A7 III is so good that you can upgrade lenses later without feeling like you have to replace the camera straight away.
It’s also a smart buy if you want better low-light performance and stronger background separation than a smaller sensor setup. The full-frame camera makes you look easier, and it’s the kind of improvement you’ll quickly notice when shooting indoors, at night, or in mixed lighting conditions.
A reality check: The kit lens is intended to be versatile, not “cinematic.” If you’re serious about shooting portraits or video in low light, you’ll probably want a faster prime lens down the road. But this is the normal way and the body can support it.
The end result
At $1,699.99, this is a good buy if you’re looking for a full-frame camera set that can handle photos and video, and a platform you can grow into over time. Skip it if you only need the occasional snapshot and don’t plan on learning the camera settings – your phone might be enough, honestly. But if you’re ready to level up, this offer is a practical way to do it.
