Samsung relies heavily on its in-house Exynos SoCs. According to reports, the upcoming Galaxy S26 series will come with the recently released Exynos 2600 chipset. Based on a 2nm manufacturing process, the chip promises notable performance and efficiency gains thanks to a redesigned 10-core CPU, a new Xclipse 960 GPU and an improved integrated NPU. But Samsung seems to have even bigger upgrades planned for future Exynos SoCs.
According to a new report from Hankyung (via Android Authority), Samsung has developed its own GPU architecture and could launch it with the Exynos 2800 in 2027. This means the Galaxy S28 series could be the first lineup to feature a custom Samsung GPU.
In recent years, the company has relied on AMD’s architecture for the GPUs of its current flagship and mid-range Exynos chips. However, the report suggests that the company is not happy with the licensing of AMD’s designs.
Samsung reportedly believes that a generic GPU design cannot fully support its ambitions for stronger on-device AI performance and tighter software integration. By developing its own GPU architecture, the company could gain finer control over everything from AI workloads to overall efficiency, reflecting the kind of vertical optimization Apple has achieved with its in-house silicon.
Samsung’s ambitions for custom GPUs could extend beyond smartphones
Interestingly, the report suggests that Samsung has no plans to limit its custom GPU technology to mobile phones. The company could eventually expand it to other products, including smart glasses, infotainment systems for autonomous vehicles and even humanoid robots.
Samsung has not yet confirmed these plans and the rumored timeline could change, especially given the complexity of developing its own graphics hardware. However, if these plans become reality, Samsung’s move to a fully custom GPU could mark a significant evolution of the Exynos chips and usher in a new generation of Galaxy devices that offer better graphics performance and improved power efficiency.
