RUF is in winter mode.
It’s crazy to think that the holiday season is quickly approaching, but the reality is that temperatures are dropping and car collectors around the world are storing their prized possessions for the winter. Taking advantage of the cold and using it as inspiration for their growing collection of automotive fashion, the team at RUF Automobile are currently introducing their brand new seasonal Christmas 2025 collection, designed and curated by none other than Aloisa Ruf herself. Instead of focusing on big logos or an over-the-top “holiday merch” vibe, the range embraces the understated workshop vibe that feels so natural at RUF. The 13 pieces available at shop.ruf-automobile.de cover everything from winter layers to small everyday accessories, all in a wintery hue that feels more cozy than commercial.
What makes the RUF Christmas 2025 collection really cool is the fact that it has the winter basics, the hat, scarf and quilted jacket, right next to simple gifts like decorations, mugs, wallets and toy cars. Then there are even more luxurious pieces like champagne glasses, water glasses and cufflinks. The RUF RODEO hoodie and cowboy hat bring a little personality into the mix, in keeping with Aloisa’s goal of combining tradition with a fresh touch. And then of course the Curveball, the custom RUF skis made in collaboration with AK Ski in Switzerland, a fun nod to the enthusiast who loves the brand for more than just cars.
Aloisa’s growing creative role gives the collection its warmth. Her approach feels personal, almost like she’s curating pieces she wants to use rather than designing “merch.” This fits perfectly with what has always characterized RUF: simple ideas implemented with care, without losing the human touch that characterizes a family-run workshop. As the last family-run OEM of its kind, RUF exudes a certain charm that makes everything seem connected to something bigger, and this holiday collection captures that.
Source: RUF Automobile
