What happened? In a recent interview with BloombergLogitech CEO Hanneke Faber announced some reassuring news: Despite inflation, tariffs and industry-wide cost pressures, Logitech doesn’t plan to raise accessory prices again anytime soon. The company is also distancing itself from the current trend towards standalone AI devices and instead focusing on improving and updating existing products.
- According to Faber, Logitech is done with the big price increases for now as supply chain optimizations have helped stabilize costs.
- The company is dodging the wave of “AI-everything” hype: There are no plans for standalone AI accessories that are just for show.
- Instead of gimmicks, Logitech aims to further improve existing accessories – creating smarter mice, keyboards and webcams – all without increasing retail prices.
Why this is important: Let’s face it: Logitech peripherals like mice, keyboards, and webcams are everyday tools for millions of PC users. If prices continue to rise, upgrading will become more difficult, especially for gamers, students, or remote workers who regularly rely on these tools. By promising no further increases, Logitech is helping to keep accessories accessible to people who value quality without paying extra just because “everything else has gone up.”
This also means you don’t have to worry about whether a new keyboard will cost more next month than it does today. In a market full of flashy AI gadgets and inflated prices, it can feel refreshingly stable to know that a mouse or headset’s brand will remain stable.
Why should I care? If you’re looking for a new mouse, keyboard, webcam, or gaming accessory, here’s where to save yourself the stress. You can shop without having to play the inflation rate game, and that alone is a small but real win for your wallet.
This also means that Logitech won’t raise prices just to chase the AI hype. Instead of paying extra for buzzwords you may never use, the gear you already trust is more likely to see consistent, meaningful improvements. For consumers, this means fewer surprises at checkout and more confidence when it’s finally time to update their setup.
Okay, what’s next? Keep an eye on retailer response. If Logitech holds firm, prices could stay the same for months or even see discounts. Their focus will likely remain on improving existing devices (better sound, smarter ergonomics, refined firmware) rather than selling shiny but superficial AI accessories. If successful, there could be a redefinition of what “smart peripherals” really mean: reliable, useful and affordable.
