Samsung’s The Frame may not be one of the best TVs on the market when it comes to raw picture quality, but it remains one of the most desirable options for those who value aesthetics. While a handful of competitors have dabbled in art-inspired TVs over the years, Samsung has long dominated this niche and has little serious competition. However, that lead may finally be in jeopardy.
LG now appears ready to challenge Samsung with a new canvas-style TV that will be unveiled at the upcoming CES 2026 in Las Vegas. LG’s upcoming Gallery TV is designed to fit seamlessly into living spaces, not like a traditional TV, but as a work of art. It offers similar aesthetics and features to Samsung’s offering.
The LG Gallery TV will be available in 55-inch and 65-inch sizes and will feature a 4K mini-LED display powered by LG’s Alpha 7 AI processor. It has magnetic, adjustable bezels and a flush mount, as well as art-focused features that set it apart from standard TVs.
LG says it worked closely with museum curators to develop the Gallery TV. It will feature a gallery mode that automatically adjusts brightness and color based on ambient lighting to display artwork more accurately. In addition, the TV will have features to reduce glare and reflections.
The LG Gallery TV will also come with LG’s Gallery+ subscription service, giving buyers access to a library of over 4,500 works of art that can be viewed on the TV. Additionally, users can use generative AI to create custom images or transfer personal photos from their library.
LG isn’t new to gallery-style TVs
This isn’t LG’s first rodeo when it comes to canvas-style TVs. The company first introduced the LG GX Gallery OLED TV at CES 2020 and has since launched a few more models with an ultra-slim design and flush mounting. However, the new Gallery TV is the company’s first to offer art-focused features that put it in direct competition with Samsung’s long-running The Frame lineup.
LG has not yet announced pricing and availability information. More details are expected at CES early next year, and the company’s pricing strategy could ultimately determine how well the Gallery TV performs compared to the competition.
