On-demand laundry and dry cleaning platform Laundryheap has accelerated its international growth strategy with launches in four new markets: Colombia, Mexico, Malaysia and Scotland.
With the latest expansion, the company enters Bogotá, Mexico City, Kuala Lumpur and Edinburgh, expanding its overall presence to 28 cities in 16 countries. Existing markets include the United States, Singapore, Netherlands, United Kingdom, United Arab Emirates and France. Further market launches are planned throughout 2026.
Founded by Deyan Dimitrov, Laundryheap positions itself as the world’s largest on-demand laundry service, serving more than 400,000 customers worldwide and having processed over 110 million items to date. The company has grown rapidly over the past five years, recording 700 percent growth since 2020 as consumers increasingly use app-based convenience services.
Dimitrov said the new openings are a significant step in the company’s commitment to becoming the most trusted global brand in the industry.
“Our launches in Colombia, Mexico, Malaysia and Scotland represent another important milestone in Laundryheap’s journey to become the world’s most trusted name in on-demand laundry and dry cleaning,” he said. “Expanding into these dynamic markets reflects both the strength of our technology platform and the growing global demand for reliable 24-hour services.”
Laundryheap’s app-based model allows customers to book pickups for clothing and linens that are washed or dry cleaned and returned within 24 hours. Last year, the company introduced an express overnight service in select cities such as London, Dubai and Abu Dhabi, offering turnaround times as short as eight hours.
Beyond individual clients, the company has expanded into commercial partnerships, working with bars, restaurants, hotels and short-term rental providers. Corporate partners include Emirates Skywards, CitizenM and Klarna.
The expansion follows a series of strategic acquisitions aimed at consolidating the fragmented on-demand laundry market. In the last three years, Laundryheap has completed seven acquisitions, including French company Lavoir Moderne and Singapore-based Oppa Laundry. The company had previously taken over the British competitor Laundrapp in 2022.
The company has so far raised £17 million in funding from investors including Alex Chesterman, Nickleby Capital, Verb Ventures, The Side by Side Partnership and Claret Capital Partners.
With new market entries in Latin America and Southeast Asia and further planned growth in the United States and the Gulf, Laundryheap is pursuing its most aggressive international expansion strategy to date as competition intensifies in the global on-demand services sector.
