Americans spent nearly $2.64 billion on OnlyFans in 2025, cementing the United States as the platform’s largest and most lucrative market, according to a new analysis.
Finbold crunched the numbers for the first 334 days of the year using data published by analytics firm OnlyGuider, and the scale of spending is extraordinary. On average, Americans spent a total of $237 million per month, $55 million per week and $7.9 million per day on the London-based subscription platform.
That’s about $329,000 per hour, $5,483 per minute, or $91 per second, underscoring the extent to which OnlyFans has entrenched itself in the U.S. digital economy.
The numbers represent a 1.95% increase from 2024, when American spending totaled $2.58 billion. Although the growth rate has slowed compared to other countries, the sheer scale of U.S. spending continues to dwarf international markets. The United Kingdom is a distant second with $531 million, almost five times less.
Per capita data shows that about $77,334 was spent on OnlyFans per 10,000 Americans in 2025, a national average of $7.73 per person.
Some US cities are well above this norm. Atlanta, Orlando and Miami top global spending charts. Analysts say the numbers reflect how deeply the creator economy has become ingrained in the culture of certain urban centers.
Atlanta in particular stands out as the city with the most OnlyFans spending in the world at $525,475 per 10,000 residents, followed by Orlando at $466,430 and Miami at $374,921.
Things didn’t go in the same direction everywhere. Washington, DC saw the largest year-over-year decline, with spending down 6.64%, while Las Vegas saw the largest increase, up 6.23% year-over-year.
Despite the huge numbers, the US is no longer the fastest growing market.
Canada’s spending rose 5.17% year-over-year, while Mexico rose a staggering 19.12%, although both markets remain far smaller markets in absolute terms.
OnlyGuider CEO Sam Pierce described Atlanta, Orlando and Miami as “world-leading outliers” that boosted much of the platform’s global economy and solidified the U.S. as a cornerstone of creator-driven digital spending.
While U.S. spending growth has cooled, the country’s multi-billion dollar appetite for content for creators shows no signs of abating, raising big questions for policymakers, businesses and cultural analysts monitoring the booming online subscription economy.
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