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HomeLifestyleRecipesHyundai will not be reviving the long-running sedan nameplate in Australia

Hyundai will not be reviving the long-running sedan nameplate in Australia

The Hyundai Grande was once a staple in the Korean brand’s lineup, but hasn’t been sold here for nearly two decades – and that’s unlikely to change.

Although the Grandeur lives on in both the Korean domestic market and the Middle East, Hyundai’s local product development team says it is unlikely it will ever return as large sedan sales in Australia are declining rapidly.

“I’d like to have (the Grandeur) here because personally that’s my style of car, but I’m not sure the market really demands it,” said Tim Rodgers, product planning and development manager at Hyundai Australia.

“And that is what I think will ultimately be crucial if we ever offer full model ranges in this area again.”

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The Grandeur sits above the Sonata and serves as Hyundai’s flagship passenger car, just as the Palisade leads the SUV lineup – barring the all-electric Ioniq range.

It’s effectively a lower-profile Palisade sedan that uses the same platform but a slightly different powertrain lineup—including a 3.5-liter V6 and a 1.6-liter turbocharged hybrid engine—and remains popular in its home market. Outside Korea it is also known as Azera.

With a length of 5,035 mm, a width of 1,880 mm and a wheelbase of 2,895 mm, the Grandeur is not far from the current BMW 5 Series in size and has more first-class proportions and features than, for example, a Skoda Superb.

Although the Grandeur was a bridge between the Hyundai and Genesis ranges, it launched in the late 1980s as a rebadged Mitsubishi. Now in its seventh generation, it has since become a status symbol in the South Korean market, even now that Hyundai’s premium army exists.

Generations three and four were sold in Australia from 1999 to 2011, but due to slow sales throughout the life cycle the model was dropped from the local range. It was partially replaced by the Hyundai i45 sedan, which was actually the sixth-generation Sonata, but this too was phased out in 2013 in favor of the slightly smaller and more European-focused i40 sedan and wagon, before the Sonata returned in 2015.