An ultra-rarity Hsv gtsr w1 dry ute is on the verge of breaking the $1 million mark – and could become the most expensive road-going Holden yet – when bidding at Lloyds Auctions closes at 12pm AEST on Saturday, December 20, 2025.
The bright yellow Holden Special Vehicles (HSV) ute – the only example painted in the same XU3 yellow as the 1996 HSV VS GTS-R – is build number 001 of just four vehicles produced in secrecy by HSV in 2017.
They are related to the highly collectible HSV GTS-R W1 sedan, widely considered the pinnacle of the brand’s products built between 1987 and its closure in 2020.
The #001 GTSR W1 Maloo has never been road registered, has covered just 26km and is powered by the same 474kW/815Nm 6.2-litre supercharged V8 LS9 engine and six-speed Tremec manual transmission as the W1 sedan.
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It also features SupaShock suspension, an AP Racing brake package and 20-inch alloy wheels with Pirelli P Zero Trofeo R tires.
In 2021, its sister car – a GTSR W1 Maloo with “Light My Fire” livery – sold for more than $1.05 million, making it the most expensive Australian road vehicle sold at the time.
“When you combine build number 001, ultra-low mileage, never registered vehicles and the most iconic HSV color ever, you see a car that represents the absolute pinnacle of Australian performance history,” said Lloyds Auctions Chief Operating Officer Lee Hames.
The GTS-R W1 Maloo’s record price was surpassed later in 2021 when a 1971 Ford Falcon GT-HO Phase III sold for $1.3 million, while a rare 1972 Ford Falcon GT-HO Phase IV was reportedly sold for an unconfirmed amount of just under $2 million.
A 1985 Holden Commodore VK SS Group A built by Peter Brock’s Holden Dealer Team also fetched more than $1 million in 2021, while one of Brock’s race cars – the VH Commodore, which won the Bathurst 1000 in 1982 and 1983 – sold for $2.1 million in 2018.
“We are seeing continued growth in demand for ultra-rare Australian muscle cars, particularly those with limited production runs and real historical significance,” Mr Hames said.
“Vehicles like this not only appeal to Holden enthusiasts, they also attract serious investors who understand the long-term value of owning something that will likely never be seen again in the history of Australian road car manufacturing.”
MORE: HSV GTSR W1 Maloo ute review
