If you’re looking to upgrade your TV for the Super Bowl, this is the kind of deal that actually changes the experience, not just the number on the spec sheet. A 77-inch OLED is the “everyone on the couch can see everything clearly” size, and OLED is the technology that makes the biggest difference in broadcast-style content: strong contrast, clear highlights, and better-looking movement during fast action.
The Samsung 77-inch OLED S90F series (2025) is currently available $1,999.99what is $1,500 discount The $3,499.99 compared value. The crucial detail is the deadline: The deal ends on February 9, 2026So it’s more of a “plan your setup now” situation.
What you get
This is a 77-inch 4K OLED with Samsung’s Tizen smart platform and SamsungVision AI branding around image processing and smart functions. The practical advantage is simple: OLED’s pixel-level control delivers deep blacks and strong contrast, making games appear more three-dimensional, especially in mixed lighting.
Especially for the Super Bowl, a screen this size is great for capturing the details that matter: jersey textures, courtside action, the ball in motion, and the quick camera cuts that can look blurry on older TVs. With a modern OLED panel, the picture tends to look clearer and higher quality without having to push the settings to the extreme.
Why it’s worth it
The real story here is the value per inch for a premium display. At $1,999.99, it puts you in “big statement TV” territory, but still lands you in a price range that’s far more affordable than most 77-inch OLED prices in the past.
It also helps that the timing coincides perfectly with a shared buying moment. If you’re hosting, even occasionally, a TV like this will do a lot of the heavy lifting. You don’t need fancy decorations or a full surround system to give the room an upgraded feel. A 77-inch OLED immediately becomes the center of attention.
The end result
At $1,999.99Samsung’s 77-inch S90F OLED display is a standout offering for anyone who wants a huge, premium screen before the Super Bowl. The size is legitimately immersive, OLED is a visible upgrade, and the $1,500 savings is the kind of discount that justifies switching now rather than “at some point.” Just remember the deadline: This deal ends on February 9, 2026.
