Tesla has made a bold pricing change to its long-awaited Cybertruck, offering one of its more affordable trim levels at a price that finally seems affordable to a broader range of buyers. For a limited time, the dual-motor, all-wheel drive Cybertruck is listed in the US for $59,990 – the lowest price yet for the futuristic electric pickup and a significant departure from the vehicle’s previously high prices.
The discounted price, which CEO Elon Musk says will only be available for 10 days, represents a rare opportunity for potential buyers who have been put off by the Cybertruck’s historically high cost and slower-than-expected sales.
Tesla’s typical strategy of gradual price cuts and new configurations was on full display with the Cybertruck, a model that has faced significant delays and a long lead time since its unveiling in 2019. The original target was a base price of around $40,000, but the production version is consistently well above this value.
This latest offering isn’t just a response to consumer feedback on pricing
It’s a tactical move to stimulate demand after sales of the Cybertruck fell well short of initial expectations. With 2025 sales down nearly 48% year-over-year and electric vehicle deliveries falling overall in all markets, Tesla is using the price cut as a short-term incentive to drive interest.
The $59,990 version of the Cybertruck isn’t a stripped-down work truck — it retains key features like all-wheel drive, an estimated EPA range of nearly 325 miles, a power tonneau cover, bedside power outlets and other feature items important to buyers. However, there are compromises compared to higher-priced equipment: textile seats instead of premium seats, reduced towing capacity and less luxury equipment.
This temporary price drop could be Tesla’s most aggressive attempt yet to broaden the Cybertruck’s appeal
Since its launch, the Cybertruck has faced challenges including quality control issues, recalls and a pricing strategy that many viewed as out of step with mainstream pickup buyers. By offering a starting price of under $60,000 – even if only for a short time – Tesla is signaling that it still believes in the Cybertruck’s potential as a serious competitor in the electric truck space.
Electric pickup trucks are rapidly growing in popularity due to growing consumer interest and increasing competition from legacy automakers. A more affordable price could help Tesla win over customers who would otherwise choose competitors like the Ford F-150 Lightning or the Rivian R1T, both of which offer compelling alternatives in similar segments.
If you’re in the market for an electric pickup, this 10-day pricing window could be one of the few chances to snag a Cybertruck at a price that doesn’t require a premium luxury vehicle budget. The deal makes the Cybertruck price competitive with other electric trucks, but you’ll have to act quickly – Tesla has made it clear that this isn’t a long-term price change.
For buyers still hesitant to wait for future price cuts or alternative models, this limited price promotion highlights how volatile electric vehicle pricing can be and how strategic timing can save thousands. Whether the Cybertruck becomes a mainstream choice remains to be seen, but for now, this short price drop offers one of the best ways to own Tesla’s electric pickup without paying a lot of money.
