Samsung is planning a major redesign of its smartphone chips. According to reports, the company will finally release a processor with its own fully in-house GPU by 2027. According to a report, Samsung’s System LSI team is currently hard at work on a next-generation chip, tentatively called Exynos 2800.
From partner GPUs to proprietary AI engines
Until now, Samsung has always relied on external partners for mobile graphics. Even the upcoming Exynos 2600 – which is expected to power some of next year’s Galaxy phones – still uses a GPU based on AMD’s technology. However, the Exynos 2800 is seen as a massive game-changer. If Samsung can develop a GPU based on its own “basic design,” it will join an incredibly elite group of companies – think NVIDIA, Apple, Qualcomm and Intel – that are capable of developing their own graphics hardware from the ground up.
The timing here makes a lot of sense considering how much AI has changed the landscape. GPUs are no longer just for gaming or viewing pretty photos; They are the powerful engines behind the AI on the device. Whether it’s generating images, enhancing videos in real time, or running complex language models, a phone’s GPU has to do a lot of the heavy lifting.
This is a big strategic gamble for Samsung
The company is already a giant in memory and chip manufacturing, but developing its own logic and AI processors has always been a steeper climb. Going it alone with the GPU architecture shows that Samsung is finally confident enough that its design is mature enough to take on the world’s top fabless chipmakers.
For the average person who owns a Galaxy phone, the benefits could be huge. Most general-purpose GPUs have to be designed to work with dozens of different brands and software setups, which means they aren’t always perfectly optimized. A GPU developed by Samsung for Samsung can be precisely tailored to the Galaxy’s hardware and software. This could mean longer battery life, less overheating, and AI features that feel much faster and more integrated.
Looking ahead, Samsung doesn’t plan to stop at smartphones. Word is that they want to bring this proprietary GPU technology to everything from smart glasses to self-driving cars to humanoid robots. They even aggressively poached top talent from their competitors to ensure the project stayed on track.
If the Exynos 2800 does indeed launch in 2027, it will signal Samsung’s arrival as a true powerhouse in the world of AI chips – a company that is finally in control of its own silicon destiny.
