In a recent Reddit discussion, Google’s John Mueller shared valuable information SEO consulting for companies. She wants companies to use two different TLDs for SEO. These different top-level domains (TLDs) for your business will improve your online presence. Specifically, a company plans to use the .co.uk TLD for its general website and .digital for marketing campaigns. Mueller’s guidance provides insight into how companies can manage multiple businesses TLDs for SEO without affecting your search rankings.
Best practices for using two TLDs for SEO
Mueller outlined a series of steps for companies that want to use two of them TLDs:
- Perform a site migration: Start with a normal site migration. This includes setting up 301 redirects for all pages from the .digital domain to the .co.uk domain. This ensures that search engines understand the relationship between the two websites.
- Focus on one domain for SEO: When building your online presence, it is important to prioritize a domain, such as the TLD “.co.uk”. The search engines should clearly identify which domain is the primary.
- Avoid duplicate content issues: During the transition period, avoid using the rel=canonical tag, which tells search engines which version of a page is the preferred one. Mueller recommends against using this method during migration because it could confuse search engines in determining which domain to recognize.
- Email address on a different TLD: If your company’s email address uses the .digital domain, it’s not a problem for SEO. Google does not use email domain information for search rankings.
Also Read: Telegram Statistics: Guide to Users, Growth and Opportunities
- After migration: Once your migration is stable, you can consider running both domains separately if necessary, but the .co.uk domain should be the clear focus for SEO purposes.
Finally, when using it multiple TLDsIt is important to ensure that search engines recognize a domain as the primary domain. To avoid this, the other TLD should remain “invisible” to search engines in the early stages of the migration potential SEO problems.
More news to read: Strategic Review in SEO: A Missing Layer in Campaigns
Google Reviews Update: Game-Changer for Local Businesses
Affiliate Disclosure: In full transparency – some of the links on our website are affiliate links. If you use these to make a purchase, we will receive a commission at no extra cost to you (none at all!).
