Austin is all about the tailgate. That’s why Hulu and Smash Kitchen transformed a Walmart parking lot into the ultimate tailgate. Celebrating Glen Powell and his new series Chad PowersThey hosted a Texas-sized cookout, complete with wings, burgers and pizza, as well as a special screening of Powell’s new Hulu series.
Glen Powell scores at tailgate in Austin
With famous TikTok chef Nick DiGiovanni by his side, Powell served up a game day meal that will make you rethink everything you know about spices. His company Smash Kitchen After all, it’s all about the spices.
People lined up for samples, photos and the chance to stand in the orbit of two guys who somehow manage to make wing flapping look like movie magic.
Contact with fans
The Top Gun: Maverick Star didn’t just show up. He took the time to smile and pose for selfies with almost every single person in the parking lot. And it didn’t feel like a PR stunt. The event felt like real Austin. Sure, the focus was on launching a new product, but it was driven by a community spirit, with a homegrown star at the center.
Smash Kitchen may be about the sauce, but this event was all about the heart. And even though Powell is on his way to superstardom, he’s just a guy from Texas who still makes time for everyone.




