Genesis has a habit of releasing some of the most beautiful concept cars in the world and then keeping us waiting.
Unveiled together with the production-ready GV60 Magma at the Circuit Paul Ricard in France, the Genesis Magma GT concept is the latest teaser from the Korean luxury brand. And if the next decade of the Hyundai premium brand looks like this, the Germans should be worried.
While the GV60 Magma is a car you can buy in 2026, the Magma GT Concept is the “North Star” for Genesis’ high-performance future.
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The company calls it a “symbolic definition” of its performance legacy. We call it the electric (or hybrid) halo car that the brand desperately needs to hold its new Magma sub-brand together.
A rolling statement
Visually, the Magma GT Concept is a clear development of the previously shown X Gran Berlinetta Concept. It features the same incredibly low stance, dash-to-axle ratio as a classic grand tourer and the distinctive “Two Lines” lighting signature that wraps around the front fenders.
It’s wrapped in the sub-brand’s signature Magma Orange, a color inspired by the “Distinctly Korean” ethos (and perhaps a nod to Korea’s volcanic geography).
Unlike the GV60 Magma, a race car weapon based on a practical, compact electric crossover, the GT Concept is unashamedly a sports car. It features strong aerodynamic shapes, massive wheel arches and a rear diffuser that looks like it was taken from a Le Mans prototype.
What drives it?
Genesis is keeping the specific powertrain details for this concept a secret, likely because it serves as more of a design study than an engineering prototype.
However, its sibling concept, the 799 kW (1071 hp) of power and 1337 Nm Torque.
Whether the Magma GT Concept envisions a similar hybrid monster or a high-performance all-electric setup (perhaps using the company’s next-generation “eM” platform) remains to be seen.
Will they build it?
That’s the million dollar question. Genesis Chief Creative Officer Luc Donckerwolke has famously said that he doesn’t like designing cars that don’t go into production.
“Magma is not a program derived from a single model, but rather an experimental, high-performance journey,” the company said in its press release.
The reality is that while the Genesis has excellent sedans and SUVs, it lacks a dedicated “halo” car to back up its performance credentials. BMW has the M4 and M8. Mercedes-AMG has the GT. Audi has the RS e-tron GT.
Currently, Genesis does not have a two-door coupe in its Australian showroom.
If the brand is serious about its “Luxury High Performance” positioning – and its investment in the Magma sub-brand suggests so – a production version of the Magma GT would be the ultimate statement of intent.
For now we can only look and hope.
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