Ford is working on a new AI assistant for its vehicles that goes beyond basic tasks like adjusting the air conditioning or opening the sunroof. At CES, the company shared some details, revealing that the assistant will offer a more integrated AI experience with a deeper understanding of both the vehicle and the driver’s needs.
Ford’s demo shows a chat interface similar to ChatGPT or Gemini that allows drivers to interact with the assistant via text or voice. Sample prompts displayed in the interface suggest that the assistant will be able to answer vehicle-specific questions, such as: B. “What is Pro Power Onboard?”
The interface will also include an attachment menu that allows users to take pictures or attach photos from their gallery and ask related questions. For example, drivers could take a photo of mulch bags and ask how many will fit in the bed of the truck, with the assistant analyzing the image and responding based on the capacity and bed volume of their specific model.
Ford points out that its AI assistant “isn’t just another LLM or piece of software” that users occasionally talk to. Instead, the company is positioning it “as an intelligent thread that weaves seamlessly through all aspects” of a Ford owner’s experience with a deep understanding of their specific vehicle and needs.
Ford plans to release its AI assistant through its mobile app in the first half of 2026
Ford’s AI assistant will initially be rolled out through Ford and Lincoln apps in the first half of 2026. In-vehicle integration is planned for new Ford and Lincoln models in 2027. The company has not yet announced which models will be the first to receive the native integration.
Ford also hasn’t detailed all of the assistant’s features or fully described the in-car experience. More information is expected closer to the in-app rollout.
