On Partner World Asia 2025 Conference, Daily Sparkz interviewed Ekaterina Tarasovathe PR manager Adsterraabout their personal philosophies, life lessons and experiences that have shaped them.
Catherine talks about her family, her career and the reasons for her success, providing insight into her life beyond her professional role.
Experience at Affiliate World Asia Bangkok 2025
Catherine describes the conference as “super intense” but very worthwhile.
Despite the exhaustion, she and her team were happy to meet numerous existing and new customers, particularly from the Asian markets, which Catherine highlighted as crucial to Adsterra’s growth.
Philosophy about money and happiness
When asked if money can buy happiness, Catherine says no, as she sees money simply as a tool or energy. She believes the key lies in how we deal with it.
While she acknowledges that money can sometimes corrupt, she emphasizes the importance of using it wisely to do good in the world.
“Money is a tool, but it really depends on how you use it.”
Regret and the Pursuit of Wisdom
Catherine shares her greatest regret: She was not born wise. She explains that gaining wisdom is a long and often painful process. You often lose people and things before you realize what lessons life wants to teach you.
“Wisdom takes time, and often you only understand it after you have lost something precious.”
Fear of unrealized talents
Your biggest fear is doesn’t recognize her true talents. She believes that every person has potential, but the challenge is to discover and develop these abilities. This fear drives them to cherish every moment Use their time wisely.
“We all have talents, but discovering and promoting them is the real challenge.”
Treasured childhood memories
Annie fondly remembers her childhood, especially the period after her parents’ divorce. Her father, a businessman, took her on business trips and these trips became her “big adventure” full of interesting memories.
Overcoming professional failures
Catherine tells of a major professional failure at the beginning of her career as a PR specialist.
While working for a youth community, a postponed meeting with the mayor resulted in her accidentally deleting press releases, which were then misquoted by the media.
This led to her immediate dismissal, an event that at the time seemed like the end of her career. However, it taught her two valuable lessons:
- Be careful with the wording.
- Look at situations from a broader perspective– What seems like a catastrophe could lead to growth and new opportunities.
Influential people in their lives
Catherine cites several people as influences on her life:
- Your motherwho taught her to see the beauty in the world.
- Her fatherwho instilled in her the value of resilience and fortitude, no matter the circumstances.
- Jesus Christwhom she considers to be an ideal role model when it comes to understanding and loving people.
“My father taught me to stand tall no matter what life throws at you.”
Morning vs. night owl
Catherine admits that as she gets older, she tries to be more of a morning person as she realizes the importance of spending time wisely.
“Life moves quickly and we all need to make the most of every day.”
What would she do with $10 million?
Catherine says that if she won 10 million dollarsher life wouldn’t change drastically. Your priorities would be:
- More travel to experience different cultures And to meet new people.
- Stable investments for long-term security.
- Charity and intercultural projects to give back to others and make a positive impact on the world.
Personal storytelling in media
Noticing a growing trend for personal storytelling in podcasts and interviews, Catherine emphasizes that behind every product there is a person with a story. This approach is now being integrated into Adsterra’s podcast development.
“People connect with stories. It’s not just about selling a product; it’s about sharing the human side behind it.”
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Last words
The story of Catherine Tarasova is one of them Resilience, personal growthAnd Learn from mistakes.
She balances and emphasizes her professional success with deep personal values wisdom, authenticityAnd Connection with others.
Her journey is a reminder that success is not just about achievements, but also about how we grow and develop as individuals.
