Curves, the world’s fourth largest women’s fitness chain, is expanding its franchise network in the UK and Europe as demand for women-only wellness spaces increases.
With the global women’s wellness market now worth more than £3 billion, the brand says it is uniquely positioned to offer entrepreneurs a proven, cost-effective route into one of the fastest growing sectors in health and fitness.
Curves was founded in Texas in 1992 by Gary and Diane Heavin to provide an accessible, supportive environment for women of all ages and abilities. More than three decades later – and with 3,000 clubs worldwide – the company remains focused on empowering women through its signature 30-minute total-body workout and strong community ethos.
Curves attributes its sustainable growth to a turnkey franchise system designed to reduce operational complexity and help entrepreneurs achieve rapid profitability. Its operating model combines structured onboarding, strategic marketing support and ongoing business development consulting. According to the company, franchisees typically achieve positive EBITDA within eight months and reach cash flow breakeven in the second year – with the best-performing clubs breaking even sooner.
“Women are driving the global wellness economy”
Joanna Dase, Chief of Operations at Curves, said the model is designed to help franchisees make an immediate impact: “Women are driving the global wellness economy. That’s why our franchise system empowers business owners to make an immediate impact on women’s health and fitness, with results from day one. Each partner works closely with an onboarding specialist, a business development manager and a marketing team – they never build the business alone.”
Franchisees receive comprehensive support at every stage of the journey, from site selection and club layout to operations, marketing and membership growth. The company says all resources are designed to ensure franchise owners can provide their members with an exceptional experience while running an efficient, sustainable business.
Curves’ franchise model requires a total investment of £45,750, which includes the franchise fee, all club equipment and the brand’s proprietary SMART training system – positioning itself as one of the most affordable fitness franchises on the market.
The company reports 7.5% year-over-year membership growth, reinforcing the strength of the women-only fitness category even during times of greater economic uncertainty.
According to Curves, the combination of affordability, operational support and a long-standing global brand presence offers entrepreneurs a compelling opportunity as demand for women-centered wellness continues to grow.
