Google Chrome is rolling out a groundbreaking Chrome feature update to simplify your browsing experience. This update, rolled out on October 12, 2025, automatically revokes notification permissions from websites you haven’t visited recently, reducing annoying pop-ups. The feature is available on Android and desktop and aims at user convenience while preserving notifications from installed web apps. Because Chrome doubles down on privacy and control, this tweak promises a smoother and less intrusive web journey. Here’s what you need to know about this smart addition and how it reshapes your online experience.
Chrome feature update: Smarter notifications for a cleaner browser
The Chrome feature update introduces automatic revocation of notification permissions for dormant websites, ensuring you only reach relevant notifications. Google’s blog post highlights that less than 1% of notifications detect user interaction, indicating a need to stem the tide of unwanted prompts. This move is in line with Chrome’s security check, which already manages permissions like camera and location access.
Key aspects of the Chrome feature update include:
- Automatic revocation: Removes notification permissions for websites you haven’t visited recently.
- User Control: Notifies users when permissions are revoked, with options to recover via Security Check or Site Settings.
- Customizable settings: Allows you to disable auto-lock for users who prefer persistent notifications.
- Exception for web apps: Ensures notifications from installed web apps remain unaffected.
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Google reports that testing shows a “significant reduction in notification overload” with minimal impact on total clicks. Interestingly, sites with fewer notifications see higher engagement, proving that less can be more. The feature allows users to take back control, which is in line with Chrome’s ongoing push for security and privacy.
This Chrome feature update responds to users’ growing frustration with notification spam and provides a seamless solution without sacrificing functionality. You can adjust the settings to suit your needs, ensuring that notifications from your favorite websites remain active. As Google refines its browser to prioritize user experience, this update sets a new standard for dealing with digital noise. Do you want to activate or customize it? Explore Chrome Security Check or Website Settings. Stay one step ahead – update Chrome now and enjoy a cleaner, distraction-free internet.
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