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Chips down: Impending semiconductor shortage explained

Just as the automotive industry recovers from the semiconductor chip shortage caused by the 2020-21 pandemic, analysts are warning that another shortage is imminent.

Semiconductors have become essential for feature-rich new cars. Thousands of small computer chips are being installed – controlling everything from electric seats to advanced driver assistance systems (ADAS) that can autonomously brake and steer the car away from an obstacle if an impending collision is detected.

As reported last month, experts are now warning that a shortage of dynamic random access memory (DRAM) chips could hit the automotive sector as suppliers of the vital components of artificial intelligence (AI) data center manufacturing prioritize.

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According to a report published by S&P Global, high profit margins for hardware supplied to the AI ​​industry exclude the automotive industry – even as semiconductor production increases in 2023 in response to the COVID-19 shortage.

An estimated 88 percent of the DRAM chips used in new cars are supplied by just three companies.

However, while previous shortages focused primarily on relatively primitive components, the looming supply issues relate to more advanced DRAM chips – potentially disproportionately impacting premium and technology-rich vehicles.