Aston Martin continues to lose money, with the company reporting a loss of 493 million pounds (A$934 million) for 2025 due to “escalating geopolitical uncertainties and macroeconomic challenges”, including rising tariffs in the US and China.
This follows a net loss of £323.5 million (A$613 million) in 2024. In fact, the company has reported losses since at least 2019, when it changed its accounting method.
From 2019 to date, the automaker has accumulated 2,288.4 pounds 2.29 billion (A$4.3 billion) in the red.
In response to the ongoing losses, the carmaker said it would cut “up to 20 percent of our estimated workforce” to cut annual spending by 40 million pounds (A$76 million). The majority of job cuts are expected to take place this year and will occur across all areas of the company.
The company currently employs around 3,000 people worldwide, most of them in the UK. Aston Martin’s headquarters are in Gaydon, Warwickshire, and the car manufacturer has three production sites: Gaydon, Newport Pagnell and St Albans in Wales.
In early 2025, the company launched a review of its future product roadmap in response to ongoing economic uncertainty and changing electrification regulations. Delaying investment in electric vehicles reduced the five-year investment plan by £300m to £1.7bn.
Aston Martin CEO Adrian Hallmark tried to keep things positive, expecting the automaker to “deliver a material improvement in financial performance” in 2026. Black ink appears to be a while away, as the CEO can only say that the automaker will “deliver profitability and positive free cash flow generation in the coming years.”
Aston Martin reports wholesale vehicle volume, or the number of cars sold to dealers, rather than retail sales. In 2025, wholesale volume fell 9.7 percent to 5,448, although the company says retail sales were higher due to inventory reduction.
The DBX fell nine percent to 1,717, while sports and GT cars (such as DB11, DB12, DBS and Vanquish) fell 10 percent to 3,549. Although production of the Valhalla began in the fourth quarter, volume for high-margin specialty vehicles fell 17 percent to 182.
North America remained Aston Martin’s top region with 1,868 sales (down 3.1 percent). The UK remained relatively stable at 1032 (down 4.8 percent), but the rest of Europe (1580, down 12.0 percent) and Asia Pacific (968, down 20.6 percent) saw significant declines.
| Year | Loses | Wholesale volume |
|---|---|---|
| 2025 | 493 million pounds | 5448 |
| 2024 | 323.5 million pounds | 6030 |
| 2023 | 226.8 million pounds | 6620 |
| 2022 | 527.7 million pounds | 6412 |
| 2021 | 189.3 million pounds | 6178 |
| 2020 | 410.5 million pounds | 3394 |
| 2019 | 117.6 million pounds | 5862 |
In November last year, Aston Martin denied reports that the company’s largest shareholder, Saudi Arabia’s Public Investment Fund, had been asked to increase its stake in the company as part of a bid to delist the car maker and delist it from the London Stock Exchange.
MORE: Explore the Aston Martin showroom
