Apple has launched its regular and Pro models side by side in the past, but that tradition could be turned on its head this year. A report from The Information last November suggested that Apple may only launch the iPhone 18 Pro models in 2026, while pushing back the cheaper iPhone 18 to spring 2027. Now, a new report backs up that claim, indicating that Apple plans to prioritize its premium models this year.
Sources familiar with Apple’s plans told Nikkei Asia that the company plans to launch three premium models in the second half of the year, including the long-rumored iPhone Fold. The shift is reportedly being driven by changes in Apple’s marketing strategy and ongoing supply chain constraints. As a result, the release of the base iPhone 18 is expected to be delayed until the first half of 2027.
According to reports, Apple wants to use this move to optimize resources and increase sales of its premium product range in the face of rising costs for memory chips and other components. Delaying the iPhone 18 to next year could also help Apple reduce potential production risks for its first foldable device, which relies on complex manufacturing processes and new materials that may take longer to meet quality standards.
An iPhone supplier executive with direct knowledge of Apple’s plans said: “Smooth supply chain is one of the biggest challenges for this year, and the change in marketing strategy also played a role in the decision (to prioritize premium models).”
The second generation iPhone Air is still being planned
The report adds that Apple has at least five new devices in the pipeline, including the base iPhone 18, two Pro models, a foldable iPhone and the next-generation iPhone Air. While a tentative launch schedule is known for four of these models, the report notes that the second-generation iPhone Air is not expected to launch this year and the exact release period is still unclear.
If reports are true, Apple’s staggered launch plans could mean price-conscious buyers have to wait longer to get their hands on the base iPhone 18. Whether this approach is a one-time adjustment or a longer-term strategy remains to be seen.
