AI is flooding the internet with bot-created content and triggering dire consequences AI risk This could bury human creativity and upend SEO strategies. The “Dead Internet Theory” paints a frightening picture: bots chatting with bots, drowning out real voices and turning the web into a hollow echo chamber. As Google continues to develop its AI tools, experts like Cindy Krum warn that this is going unchecked AI risk threaten authentic connections, search rankings and even social trust. Published on November 6, 2025, Krum’s Deep Dive urges marketers to address these threats before they eliminate jobs and stifle innovation in a digital world overrun by bots.
This theory is not science fiction – it is a looming reality. AI generates endless articles, videos and posts at low cost, outperforming human creators. Consumers risk confusing fakes with facts, undermining trust and pushing everyone towards boring, safe content. Google, a major player, is dodging the AI rules: it requires human review for indexed pages but introduces unvetted AI overviews. This double standard is increasing AI riskflooding search with repetitive sludge that buries unique sites and distorts personalization into echo chambers.
Combating AI Risks: Google’s Policies Are Changing SEO Tactics
Google insists that content must have “useful” value, but detecting the hand of AI is proving difficult. Without foolproof detection, publishers create AI-powered posts and overwhelm crawlers and rankings. Krum fears self-reinforcing cycles: AI scraps human work, spits out conformity and causes diversity to die out. Personalization makes things worse – users only see preferred bubbles, miss out on new ideas, and reinforce biases. Even Sam Altman nods to this AI riskalthough he sees the positive.
SEOs are facing a tipping point: AI is becoming both a rival and an ally. All-human creators risk fading into obscurity compared to scaled bots, but authentic forums thrive in the eyes of AI. Google Labs experiments allow users to optimize news sources and break reality with just one click.
Key AI risk and SEO shields:
Also Read: Zoom Stats: Users, Revenue and Market Dominance
- Content flood: Unlimited AI output amplifies spam; counter with EEAT (Experience, Expertise, Authority, Trustworthiness) to stand out.
- Bias traps: Personalized filters hide different views; Encourage balanced, differentiated contributions for broader appeal.
- Erosion of trust: Fake videos/audio deceive viewers; Verify sources and build community interactions like forums.
- Job change: Organic traffic drops due to AI summaries; Diversify into PPC or AI optimized content.
Krum calls for regulation to be curbed AI riskto ensure fair play. As bots proliferate, humans must champion authenticity—before the web truly dies. SEOs, adapt now: Combine AI tools with real insights to thrive in the wild world of 2025.
More news to read: Local Services Ads vs. Search Ads: Compete for Local Leads
ChatGPT strengthens brand as Google AI mode increases its influence
