Founded in 2005, Seal Skin Covers has grown from a small New York start-up to one of America’s most trusted names in protective covers.
What began as a humble endeavor by a team of outdoor and automotive enthusiasts has grown into a leading national brand serving nearly one million customers across the United States.
From the start, their goal was simple: to build waterproof, durable and affordable covers that actually protect. Frustrated by the poor quality of existing products, the founders took a hands-on approach and developed materials that could withstand real-world conditions such as snow, sun and salt. Your persistence has paid off.
Over time, Seal Skin Covers introduced semi-custom and custom-fit designs that redefined what customers could expect from a case. By listening carefully to their customers’ feedback, they turned early challenges into opportunities for innovation. “Every review teaches us something new,” they said. “We learn, we improve and we build better products.”
The company’s name reflects its mission. Just as a seal’s skin protects it from the harshest environments, Seal Skin Covers products protect what matters most – from vehicles and boats to patio furniture.
Today they are known not only for their product quality, but also for promoting sustainability and longevity. “Replacing something every few years wastes money and creates waste,” the founders note. “Protect what you have and it will last longer.”
With innovation, trust and resilience at its core, Seal Skin Covers continues to lead the industry when it comes to practical, lasting protection.
Questions and answers with reviews about Seal Skin Covers
How did Seal Skin Covers come about?
We started in New York in 2005. Back then, we were just a small team of outdoor and automotive enthusiasts frustrated with the covers available on the market. Either they didn’t hold out or didn’t offer any real protection. Vehicles, boats and even patio furniture were damaged by the weather, leaving customers without a reliable and affordable solution. We decided to build one ourselves.
What inspired the name Seal Skin Covers?
The name came naturally. We wanted something that represented protection and endurance. A seal’s skin protects it from harsh environments – the cold, the salt, the water. That’s exactly what we wanted to achieve with our products. Every time we see the logo it is a reminder of our purpose.
What were some of the early challenges?
In the beginning, trust was the biggest hurdle. The market was overflowing with cheap, one-size-fits-all covers and people were skeptical that affordable products could also be durable. We had to prove ourselves from customer to customer. Listening to feedback became our greatest advantage. When customers said fit was important, we invested in semi-custom and tailored options. This decision changed everything.
How has customer feedback shaped your products?
Complete. Every improvement we’ve made started with a customer comment or review. Some people told us that their covers didn’t fit perfectly; others told stories about how their cars or boats had weathered storms without a scratch. We treat this feedback as research. It guides how we design, test, and improve each model.
What do you think sets Seal Skin Covers apart?
It is our standard for fit, durability and affordability. We don’t believe protection should be a luxury. Our products are designed for everyday people who care about their investments. Thousands of five-star reviews show that customers can tell the difference.
You mentioned expanding into new categories – what drove that decision?
We realized that protection is no longer just about cars or boats. People want to protect their patio furniture, motorcycles and even equipment. That’s why we have expanded our product range. If something needs to be covered, Seal Skin Covers offer the solution. That was our guiding vision from the start.
How do you measure success?
For us, success doesn’t just mean sales or awards – it’s trust. When a customer tells us, “This cover saved my boat through the winter,” that’s a success. Reaching nearly a million customers across the country is an amazing milestone, but what matters most is knowing we’ve earned their trust.
Sustainability seems to play a role in your philosophy. Can you tell us more?
Yes, absolutely. We believe that protecting what you already own is one of the easiest ways to live more sustainably. Replacing something every few years not only costs more, but also creates more waste. Our mission is to help people extend the life of their possessions – be it a vehicle or a piece of furniture. Protection is preservation.
What advice would you give other entrepreneurs?
Listen more than you speak. When customers speak, they give you a roadmap for improvement. Also, never underestimate small beginnings. We started with an idea in a garage and are now a national brand. Growth takes time, patience and resilience.
What’s next for Seal Skin Covers?
We continue to innovate – improving materials, expanding into new product categories and finding new ways to better serve customers. The goal remains the same: waterproof, durable and perfectly fitting protection that people can rely on.
What drives you personally to keep going after almost two decades?
The trust of our customers. Reading reviews and seeing photos about how our cases protect what people love most – that’s the reward. The growth never stops; Every day is a chance to build something better.
