Projectors typically fall into one of two categories: cheap models that look disappointing the second you turn them on, or premium models that feel good until you see the price. This deal sits in a very attractive middle ground. The XGIMI HORIZON Ultra is because of it $998.98 for a limited time, which is a big drop $1,699.99. That is a 41% discount on a projector that’s clearly aimed at people who want a real living room upgrade, rather than a toy for casual use.
What you get
The HORIZON Ultra is a 4K projector with Dolby Vision, 2300 ISO lumens and dual light technology that combines LED and laser light sources. XGIMI also offers 3840 x 2160 resolution, built-in Bluetooth and a range of intelligent imaging features such as autofocus, auto obstacle avoidance and auto screen orientation.
This isn’t a barebones projector that expects you to do all the work yourself. XGIMI says it uses its Intelligent Screen adaptation 3.0 system to adjust screen correction, manage wall color, and make setup smoother. This is important because the difference between “I use this all the time” and “That was a fun idea” often comes down to how annoying it is to set up.
It also includes two 12W Harman Kardon speakers as well as Wi-Fi and Bluetooth, making it easy to use as an all-in-one entertainment device without having to immediately add more things to your cart just to get things done.
Why it’s worth it
This offer works because the HORIZON Ultra meets the criteria that really matter to people. It’s bright enough to be practical, it supports premium HDR-friendly TV with Dolby Vision, and it has the kind of built-in intelligence that makes everyday use easier, not cumbersome. That’s exactly what you want if this projector is used in a living room, media room, or common room where people want to press play and not troubleshoot.
The 2300 ISO lumen spec is the part that helps make this seem more serious than the flood of cheap projectors online. It gives you more flexibility for rooms that aren’t completely dark, which is important in the real world where not everyone builds a darkened theater den. And the 200-inch picture potential reminds you why projectors are fun in the first place: it can make a setup appear much larger than most TVs, especially for movies and sports.
The end result
At $998.98the XGIMI HORIZON Ultra feels like the sweet spot version of a premium projector purchase. You get 4K, Dolby Vision, strong brightness, smart setup features, and built-in speakers in a package that now costs hundreds less than usual. If you’ve been waiting for a home theater upgrade that feels substantial without going completely over the top, this deal is a very good deal
