Porsche admits mistakes in pure electric strategy – report

The former boss of Porsche has gone on record saying that it was a mistake on the part of the company to only offer the second generation Macan only as an electric model.

Oliver Blume, Volkswagen Group chief executive and former global boss of Porsche, told a German newspaper it was a mistake to remove petrol engines from the new Macan range – but his research suggested it was the right move at this time.

“Our strategy was to offer combustion engines, hybrids and electric sports cars in each of our three segments – but not for every product,” said Blume Frankfurter Allgemeine Zeitung.

“We were wrong about the Macan. Based on the data available at the time and our assessment of our markets, we would make the same decision again.”

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While the first-generation Macan has been produced with diesel and gasoline engines since its launch in 2014, the second-generation midsize SUV was based on Volkswagen Group’s electric “PPE” underpinnings – along with models like the Audi A6 e-tron And Q6 e-tron.

However, as reported in August 2025, Porsche is now planning to reintroduce a new hybrid-powered SUV that will effectively replace the original Macan and be sold alongside the new Macan EV.

The move effectively mirrors Porsche’s strategy with the larger Cayenne SUV, whose gasoline-powered third generation will continue to be available alongside the all-electric fourth generation, but that new Porsche SUV isn’t expected until 2028.

“Today the situation is different,” said Mr. Blume. “We have reacted and are installing combustion engines and hybrids.”