Plug-in hybrid vehicle (PHEV) sales rose sharply in Australia in 2025 despite the end of a key government incentive.
The Fringe Benefits Tax (FBT) exemption for PHEVs ended on April 1, 2025, and yet PHEV sales increased 130.9 percent year-on-year to a total of 53,484 deliveries.
An influx of more affordable PHEV offerings, many from Chinese brands, contributed to this growth.
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Australia also received its first PHEV vehicles, with BYD, Ford and GWM opening a new segment down under that will attract more market participants in the future.
And it is BYD that once again came out on top, holding just over 50 per cent share of the Australian PHEV market – although PHEVs still accounted for 4.3 per cent of the total new vehicle market.
Models
In 2025, the BYD Sealion 6 and Mitsubishi Outlander each took a step back on the podium, making way for a new best-selling PHEV: the BYD Shark 6.
Not only did the BYD Shark 6 outperform the next best PHEV at a rate of almost exactly two to one, it also outperformed its competitors – the Cannon Alpha Phev gum and Ford Ranger PHEV – out of the water.
Admittedly, the company still had a few months left – the first deliveries of the Shark 6 were recorded in February, up from April for the Ford and May for the GWM – but BYD’s dominance in the PHEV ute segment is clear to see.
Still, the Cannon Alpha PHEV was Australia’s fifth best-selling PHEV in 2025, just behind its showroom colleague, the Haval H6.
|
Model |
PHEV sales |
Model overall |
PHEV share of total sales |
|---|---|---|---|
|
BYD Shark 6 |
18,073 |
18,073 |
100% |
|
SEALION WORLD 6 |
9055 |
9055 |
100% |
|
Mitsubishi Outlander |
4110 |
22459 |
18.3% |
|
GWM Haval H6 |
2542 |
13217 |
19.2% |
|
Cannon Alpha Valley |
1371 |
2524 |
54.3% |
|
BMW X3 |
1305 |
4909 |
26.6% |
|
Mitsubishi Eclipse Cross |
1297 |
4477 |
29.0% |
|
Ford Ranger 4×4 |
1143 |
56555 |
2.1% |
|
Jaecoo J7 |
1078 |
2706 |
39.8% |
|
Geely Starray EM-i |
1066 |
1066 |
100% |
|
Chery Tiggo 8 Pro |
1065 |
3571 |
29.8% |
|
Mazda CX-60 |
1029 |
5410 |
19.0% |
|
Mazda CX-80 |
971 |
3851 |
25.2% |
|
Chery Tiggo 7 Pro |
901 |
5681 |
15.9% |
|
Lax NI |
744 |
6024 |
12.4% |
|
Kia Sorento |
600 |
8745 |
6.9% |
|
Lexus RX |
507 |
2126 |
23.9% |
|
Cupra Formentor |
468 |
1490 |
31.4% |
|
Mercedes-Benz GLC-Class station wagon |
451 |
4306 |
10.5% |
|
Omoda 9 |
373 |
373 |
100% |
|
MG HS |
353 |
4201 |
8.4% |
|
Volvo XC60 |
331 |
2047 |
16.2% |
|
Audi Q5 |
299 |
3570 |
8.4% |
|
Mercedes-Benz C-Class |
294 |
1425 |
20.6% |
|
BMW X5 |
269 |
3673 |
7.3% |
|
Volvo XC90 |
265 |
754 |
35.2% |
|
Range Rover Sport |
253 |
2306 |
11.0% |
|
Tank 500 gum |
249 |
1519 |
16.4% |
|
Audi A5 |
246 |
979 |
25.1% |
|
Jump motor C10 |
235 |
579 |
40.6% |
|
Mercedes-Benz GLA Class |
218 |
3244 |
6.7% |
|
Chery Tiggo 9 |
190 |
190 |
100.0% |
|
Land Rover Defender |
186 |
3854 |
4.8% |
|
Volkswagen Touareg |
183 |
768 |
23.8% |
|
BMW 5 Series |
155 |
315 |
49.2% |
|
Porsche Cayenne Wagon |
154 |
662 |
23.3% |
|
Porsche Cayenne Coupe |
148 |
932 |
15.9% |
|
Mercedes-Benz GLC-Class Coupe |
128 |
1520 |
8.4% |
|
Mercedes-Benz E-Class |
118 |
519 |
22.7% |
|
Range Rover Evoque |
111 |
614 |
18.1% |
|
BMW XM |
95 |
95 |
100% |
|
Two-door Ferrari |
89 |
164 |
54.3% |
|
Two-door Lamborghini |
76 |
118 |
64.4% |
|
Bentley two-door range |
69 |
70 |
98.6% |
|
Audi Q8 |
63 |
514 |
12.3% |
|
Cupra Leon |
61 |
339 |
18.0% |
|
Jeep Grand Cherokee |
60 |
673 |
8.9% |
|
Range Rover |
53 |
369 |
14.4% |
|
Jaguar F Pace |
50 |
304 |
16.5% |
|
Ford Transit Custom |
47 |
3447 |
1.4% |
|
Alfa Romeo Tonale |
38 |
132 |
28.8% |
|
Land Rover Discovery Sport |
37 |
412 |
9.0% |
|
Peugeot 408 |
33 |
93 |
35.5% |
|
Range Rover Velar |
30 |
371 |
8.1% |
|
Jeep compass |
28 |
147 |
19.1% |
|
McLaren coupe/convertible |
27 |
68 |
39.7% |
|
Ford Escape |
25 |
28 |
89.3% |
|
Porsche Panamera |
24 |
82 |
29.3% |
|
Bentley Flying Spur |
11 |
12 |
91.7% |
|
Cupra Terramar |
9 |
246 |
3.7% |
|
Skoda Kodiaq |
8 |
1255 |
0.6% |
|
Mercedes-AMG GT 4-door coupe |
6 |
6 |
100% |
|
Volvo S60 |
4 |
37 |
10.8% |
|
Peugeot 508 |
2 |
2 |
100% |
|
Bentley Bentayga |
1 |
68 |
1.5% |
|
Citroën C5 |
1 |
2 |
50.0% |
|
Denza B5 |
1 |
1 |
100% |
|
Denza B8 |
1 |
1 |
100% |
|
Peugeot 308 |
1 |
88 |
1.1% |
Brands
BYD displaced Mitsubishi to become Australia’s best-selling PHEV brand.
It wasn’t just the fresh products that saw BYD overtake Mitsubishi, which was among the first brands to offer PHEVs in Australia.
Mitsubishi was forced to withdraw its Eclipse Cross in both petrol and plug-in hybrid versions because it was one of several models in its range that failed to meet new safety regulations. The brand secured inventory of affected vehicles before the new regulation came into effect on March 1, but sales of the Eclipse Cross PHEV still fell by 45.2 percent.
The Outlander PHEV, the updated version of which is due to appear here this year, also fell by 32.9 percent.
While BYD saw a huge increase in PHEV sales (up 337.7 percent year-over-year), thanks in large part to the launch of the Shark 6, it wasn’t the only brand to sell more PHEVs in 2025 than the year before.
Aside from PHEV newcomers such as GWM, Chery, Geely and Omoda Jaecoo, all of which launched their first PHEVs in Australia in 2025, there were a few other notable players.
Mazda rose 16 percent, BMW 287.3 percent and Lexus 256.4 percent due to better offerings and the introduction of the RX PHEV.
|
brand |
PHEV sales 2025 |
% change compared to 2024 |
|---|---|---|
|
BYD |
27,128 |
+337.7% |
|
Mitsubishi |
5407 |
-36.3% |
|
companion |
4162 |
– |
|
Chery |
2156 |
– |
|
Mazda |
2000 |
+16.0% |
|
BMW |
1824 |
+287.3% |
|
Omoda Jacobo |
1451 |
– |
|
Lexus |
1251 |
+256.4% |
|
ford |
1215 |
+519.9% |
|
Mercedes Benz |
1215 |
+149.5% |
|
Geely |
1066 |
– |
|
Land Rover |
670 |
+5.7% |
|
Audi |
608 |
+55.1% |
|
Light up |
600 |
+391.8% |
|
Volvo |
600 |
-51.8% |
|
Cupra |
538 |
-24.1% |
|
MG |
353 |
-60.0% |
|
Porsche |
326 |
-34.7% |
|
Volkswagen |
183 |
+21.2% |
|
Ferrari |
89 |
-30.5% |
|
jeep |
88 |
+37.5% |
|
Bentley |
81 |
+800.0% |
|
Lamborghini |
76 |
+660.0% |
|
jaguar |
50 |
– |
|
Alfa Romeo |
38 |
-67.0% |
|
Peugeot |
36 |
-84.5% |
|
McLaren |
27 |
-25.0% |
|
Skoda |
8 |
– |
|
Denza |
2 |
– |
|
Citroën |
1 |
-50.0% |
MORE: VFACTS 2025: Another record year for new car sales in Australia, but modest growth overall
