New car sales in Australia increased slightly in 2025just 0.3 percent up on the previous year, but despite the slight improvement, a number of brands struggled in an increasingly crowded market.
With one of the most competitive new car landscapes in the world – in which new brands were also represented GAC And Denza Local launch in 2025 – securing a piece of the Australian revenue pie is becoming increasingly difficult.
While the Ford Ranger received highest honors and Toyota Although the brand remained the highest-selling brand, as in 2024, some brands again recorded losses.
Here are the top 10 brands that saw the largest year-over-year percentage declines in 2025. We’ve left out extremely low volume brands like Lotus, where shipping just a handful more or less units per year can result in a significant percentage change.
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1. Jeep – down 31.5 percent
Just 1,682 Jeeps were sold in Australia in 2025, the brand’s lowest annual total according to historical sales data dating back to 1997.
Jeep sales fell 31.5 percent year-over-year, and if that wasn’t grim enough, the latest decline followed a 48.7 percent decline in 2024, a 30.4 percent decline in 2023 and a 14.2 percent decline in 2022.
The last time Jeep sales rose in Australia was in 2021, when volumes rose 35 percent to 7762 vehicles, led by Grand Cherokee – once one of Australia’s best-selling large SUVs.
The Grand Cherokee was dropped from the Australian lineup in 2025 but, frustratingly for the brand, it still proved to be Jeep’s best-selling model with 673 deliveries. It was the only model to see sales growth despite sales growth avenger is one of the cheapest electric SUVs in Australia.
2. Jaguar – down 30.0 percent
That Jaguar is at the top of this list is no surprise, considering the brand has made the conscious decision to end production of its existing lineup in 2024 as it transforms into a more upscale electric-only brand.
The Australian arm said it would have enough inventory to carry it through 2025 while factories shut down – interrupted by a cyberattack in the second half of the year.
Jaguar delivered a total of 520 vehicles, up from 743 in 2024. Of these, 304 were F-Pace SUVs, 183 E-Paces and 25 F-Types, with single-digit results for the previous I-Pace electric SUV and the XE sedan.
There is no confirmed date for the arrival of the next-generation Jaguars in Australia, although the brand’s repositioning is expected to result in lower numbers when they return.
3. Maserati – 30.0 percent in the red
There was no reinvention of the brand to soften the blow Maseratiwhich recorded 264 deliveries in 2025, up from 377 the previous year – again representing a 40.9 percent drop compared to 2023.
It was a greater loss than Ferrarifell by 10.6 percent and McLarenThe 28.4 percent decline in the super sports car showdown.
Maserati was nowhere near its Australian sales peak in 2017 with 740 vehicles. The Grecale remained its best seller with 238 deliveries, down 55 units or 15.9 percent.
That wasn’t enough to offset the departure of the Ghibli and Levante, both of which left showrooms in single-digit numbers after production ended.
4. Peugeot – minus 28.8 percent
The French brand doesn’t lack flair in its product range, but growth remains elusive in Australia with just 1,350 sales in 2025 compared to 1,896 in 2024.
With French brand Renault (4569 sales) more than tripled Peugeot’s sales volume, even though both brands each had a light van as a bestseller.
The small Transporter Partner led the Peugeot range with 432 deliveries, while the large Expert (223) was narrowly relegated to third place by the SUV 3008 with 264 deliveries.
The 2008 SUV was the only other Peugeot to reach triple figures, but its 158 sales represented a 54.3 percent decline from 346 in 2024.
5. Suzuki – minus 27.7 percent
Everyone Suzuki That model saw a sales decline in 2025, with the exception of the Fronx light SUV – a new nameplate that was recalled before Christmas after receiving a one-star ANCAP safety rating.
The same rating was given to the Swift hatchback twelve months earlier, but despite a safety upgrade in 2025 that increased its ANCAP score to three stars, Swift sales fell 43.7 percent to 3,446 units, compared to 6,126 in 2024.
With the exception of the Fronx, every Suzuki model posted losses, with the Jimny recording the smallest decline at a still significant 27.5 percent.
This is partly due to disruptions in local supply, including a nearly six-week pause in sales of the five-door Jimny XL in July and August.
6. Porsche – minus 27.0 percent
PorscheThe transition to electrification did not drive sales growth in Australia in 2025 as volumes fell 27.0 percent to 5133 units compared to 7029 the previous year.
The Panamera was the only model to record an increase of 24.2 percent to 82 units.
The legendary 911 sports car, which received its first hybrid-assisted powertrain in 2025, performed the second strongest, limiting its decline to 7.5 percent. With 724 deliveries, it was the second-best Porsche overall.
The Macan remained Porsche’s best seller overall, but suffered a 34 percent decline to 2,194 units due to the switch to a purely electric version.
7. KGM – down 23.7 percent
Formerly known as SsangYong, KGM recorded a decline of 23.7 percent in 2025, with sales falling to 4,116 units.
That’s despite the launch of the new Actyon – with a hybrid version due in 2026 – and the refreshed Torres SUV, which provided a late-year boost when it launched in November.
The delayed launch of the electric Musso dual-cab model had no impact on earnings in 2025, while the outgoing diesel Musso continued to be its best seller but saw sales fall 35.1 percent
A new-generation Musso is due to launch in Australia in 2026, albeit on a heavily redesigned version of the existing platform, and will carry much of the brand’s growth hopes.
8. Nissan – minus 21.6 percent
Australian buyers appeared to be insulated from this NissanIn 2024, the global hit as local sales rose 15 percent, but the brand gave back those gains – and more – in 2025.
Sales fell 21.6 percent to 35,511 units, with the X-Trail and Navara remaining the two best-selling Nissan models, down 10.2 percent and 28.0 percent respectively.
A new-generation Navara was unveiled later this year as a rebranded Mitsubishi Triton, which could boost the brand’s sales in 2026.
The Pathfinder was the only Nissan to see growth in 2025, posting a whopping 40 percent increase to 732 sales, up from 523 in 2024.
9. Volkswagen – minus 20.6 percent
A decade ago, Volkswagen sold 60,225 vehicles in Australia. In 2025, that number fell to 28,970, a 20.6 percent decline following a 16.8 percent decline in 2024.
The Golf was the only passenger car in the lineup to see growth, rising a modest 4.0 percent to 3,047 units, while Volkswagen saw declines in all remaining models except the new 2025 Tayron SUV.
Volkswagen’s commercial vehicle range provided the only other bright spot: sales of the Caddy Cargo rose by 18.6 percent to 885 units.
The double-cab Amarok – partnered with the Ford Ranger – remained Volkswagen’s best seller, but its 5,392 units sold were 35.8 percent below the 8,400 units delivered the year before.
The T-Roc small SUV suffered a similar 33.7 percent decline, but remained Volkswagen’s most popular SUV and second best seller overall. Volkswagen delivered a total of 5,159 T-Rocs over the course of the year.
10. Volvo – minus 18.6 percent
Volvo delivered 7,239 vehicles in 2025, a decrease of 18.6 percent. This followed a 20 percent decline in 2024, when sales fell to 8,898, well below 2023’s 11,128 units.
The XC60 SUV delivered the largest increase within the lineup, increasing 7.5 percent in 2047 sales compared to 1905 and placing second behind the XC40 in Volvo’s local sales rankings.
XC40 sales fell 16.3 percent to 2,630 units, while the biggest decline was seen in the EX30 electric SUV, which fell 39.8 percent to 109 sales after 1,281 deliveries in 2024.
The XC90 also saw an 11.9 percent decline to 725 sales, after falling 34 percent in 2024.
MORE: VFACTS 2025: Another record year for new car sales in Australia, but modest growth overall
