It is said that the use of artificial intelligence (AI) in the construction of cars is inevitable Lamborghinieven among smaller specialist automakers – like the Italian exotic brand – who still make some components by hand.
AI is often used for infotainment and safety systems in new vehicles and is also typically used by car manufacturers to make production lines faster for higher volumes, both in terms of efficiency and quality control.
In conversation with Daily SparkzRanieri Niccoli, Lamborghini’s chief manufacturing officer, said AI still plays a role in the company, even though it is a niche brand whose end goal is not to build millions of cars every year.
“This is something that cannot be avoided,” said the Lamborghini production boss.
With Daily Sparkz you can save thousands on a new car. Click Here to get a great deal.
“It’s something that’s in the future; we’re thinking about how we can use it. We know we have the most potential (with AI), even though we have a lot of skill.”
In 2024, Lamborghini delivered a record 10,687 vehicles to customers worldwide, surpassing the record of 10,112 deliveries set in 2023 – the first time the mark has exceeded 10,000 in a single year.
The first Lamborghini prototype, the 350 GTV, left the factory in Sant’Agata, Italy, in 1963. The site has since expanded significantly and still manufactures the company’s current product range, which now includes hybrid powertrains in the V12 Revuelto supercar and V8-powered Temerario supercars.
While the street frontage in front of the plant will remain in place in 2026, Niccoli said the plant has continued to adapt despite growing customer expectations for personalization.
“Our factories are fully digitalized, so on the one hand we are ready because we have what we call a data lake – where all the data from our production process is stored in the cloud,” he said.
“On the one hand, we are ready to use this data. It is clear that we are now thinking about how we use it, what kind of artificial intelligence we want to use, but always taking into account our truth and our DNA.
“We are a company that relies on craftsmanship and, let’s say, flexibility. We need to personalize our cars, so it’s something we want to take advantage of, without forgetting that we have a low-volume production process. But it’s absolutely a trend that we’re thinking about.”
While Lamborghini, which is scheduled to deliver the first customer examples of the Temerario in mid-2026, is closely monitoring the broader potential of AI in manufacturing, Niccoli said the company is already using the technology on its production lines in northern Italy.
“We essentially use an application to control, for example, some parts of our cars to help our employees make important decisions in less time,” he said.
“So we have some applications, and we’re studying more to always help our people make decisions faster. That’s what we want.”
MORE: Explore the Lamborghini showroom
