Threads, Meta’s text-based social platform, continues its rapid rise in 2025 with 400 million monthly and 115.1 million daily users. There are 30 million users in the US alone, which is expected to reach 33.9 million by the end of the year.
With $8 billion in revenue, Threads offers a focused session time of 5 minutes and an ad engagement rate of 6.25% – 73.6% higher than X.
Available in 100 countries and 31 languages, Threads primarily attracts male users aged 25 to 34 (36.39%). His 500-character posts promote authentic conversations and global communities.
This guide examines user growth, revenue, and engagement trends and offers practical strategies for building influence, driving traffic, and monetizing effectively in 2025.
User growth and adoption milestones
Showing remarkable momentum, Threads doubled its user base from 200 million MAUs in September 2024 to 400 million in August 2025 – a 100% increase in just 327 days.
This increase follows a pattern of rapid scaling: the platform reached 1 million users in 1 hour, 2 million in 2 hours, 10 million in 7 hours, 30 million in 1 day and 10 hours, and 100 million in 4 days and 6 hours after its launch on July 5, 2023. This broke ChatGPT’s 2-month record and surpassed TikTok’s 9 months and Facebook’s 54 months to 100 Millions.
By November 2024, 275 million MAUs represented an increase of 75 million in three months, and 2025 forecasts are for 320 million MAUs by January, stabilizing at 350 million by April, with 30 million new users in the first quarter.
| milestone | Time from start | Date reached |
| 1 million users | 1 hour | July 6, 2023 |
| 2 million users | 2 hours | July 6, 2023 |
| 10 million users | 7 hours | July 6, 2023 |
| 30 million users | 1 day 10 hours | July 7, 2023 |
| 100 million users | 4 days 6 hours | July 10, 2023 |
| 120 million users | 21 days 9 hours | July 31, 2023 |
| 130 million users | 62 days 3 hours | September 5, 2023 |
| 137 million users | 123 days 6 hours | November 5, 2023 |
| 141 million users | 128 days | November 10, 2023 |
| 190 million users | 300 days | May 1, 2024 |
| 200 million users | 442 days | September 20, 2024 |
| 400 million users | 770 days | August 13, 2025 |
Source: Wikipedia, Statista.
Globally, DAUs reach 115.1 million, up from 41.79 million on launch day, 49.4 million on day two, and a low of 23.6 million on July 14, 2023 (52% decline from peak) – recovering to 100 million by April 2025 and 150 million by October. US
DAUs reached 1.6 million in April, while monthly visits worldwide are 222.1 million. You accelerate growth by posting at peak times (e.g. evenings in India, the largest market with 54.2 million users), encouraging FOMO with timely trends, and integrating Instagram for seamless follower transfer.
Also Read About: Surprising Instagram Statistics
Daily engagement and time spent on threads
Users devote 5 minutes and 8 seconds per session daily, for a total of 34 minutes per month – a 50% increase from May-August 2024, but behind X’s 34 minutes per day.
Starting peaks reached 21 minutes on July 7, 2023 and fell 79% to 10.3 million DAUs by the end of 2023 before rising again. Android users use an average of 34 minutes per month, reflecting steady engagement.
Median engagement rates are 6.25% – higher than X’s 3.36% – with 95 million posts and 190 million likes in the first 24 hours.
You increase engagement by creating 48.2% humor/gag content or 39.1% entertainment and encourage responses of 500 characters or less for deeper conversations.
| Metric | Value |
| Average session time | 5 min 8 sec daily |
| Monthly time (Android) | 34 minutes |
| Launch day posts | 95 million |
| Likes for the launch day | 190 million |
| Engagement rate | 6.25% |
Also read about: Facebook user statistics
Global and regional user distribution
Threads spans 100 countries and 31 languages, with India leading the way with 54.2 million users (22% downloads), Brazil with 36.4 million (16%), the US with 26.1-33.9 million (14%), the UK with 5.3 million (11% digital population by July 2024), Vietnam with 5.23% and the Philippines with 5.07%. Armenia leads with 48.26% of users (desktop only), the USA with 17.32% (mobile first) and Germany with 7.91% (94.29% mobile).
EU access began in December 2024. They are targeting India for memes (high engagement) or the US for brands like Hulu that work with influencers.
| Country/Region | Users (millions) or % |
| India | 54.2 |
| Brazil | 36.4 |
| United States | 26.1-33.9 |
| United Kingdom | 5.3 (11% digital) |
| Vietnam | 5.23% |
| Philippines | 5.07% |
| Armenia | 48.26% |
| Germany | 7.91% |
Demographic Profile: Who will use Threads in 2025?
Threads are predominantly male (68%), with 25-34 year olds at 36.39%, 18-24 year olds at 19.29%, and those over 45 at 25.68%.
Men 23-25: 28%; 18-25 men: 11%, women 5%. USA: 53% active marketers, 23% plan increases. They create relevant content: professional insights for 25-34 year olds, fun challenges for 18-24 year olds to drive 6.25% engagement.
| Age group | Percentage (%) |
| 18-24 | 19.29 |
| 25-34 | 36.39 |
| 35-44 | (Part of 45+) |
| 45+ | 25.68 |
Gender: 68% male, 32% female.
Also read about: Pinterest statistics
Sales forecasts and monetization potential
Threads forecasts revenue of $8 billion in 2025, up from $0.8 billion in 2023 and $4.5 billion in 2024, and will reach $11.3 billion by 2026 – a year-over-year growth of 81.8%.
CPM: $5-10, RPM: $10-20 (average $15). 50 billion monthly impressions vs. 100 billion for X, but higher engagement.
Ad testing in the USA/Japan since January 2025, worldwide until April; Formats: Image/Carousel, Advantage+ Catalog. You prepare: Expand Instagram campaigns, test a CPM of $5-10 for a 25% ROI increase.
| Year | Projected Revenue ($Billion) |
| 2023 | 0.8 |
| 2024 | 4.5 |
| 2025 | 8.0 |
| 2026 | 11.3 |
Threads vs. X (Twitter): Direct comparison
Threads’ 400 million MAUs are behind X’s 550-611 million, but DAUs are at 115.1 million versus 132 million
Engagement: Threads 6.25% vs. X 3.36% (73.6% higher). Time: 5 min 8 sec vs 34 min, but threads increased by 50%.
Features: 500 character limit vs. 280, 10 media vs. 4, swipe/collage views vs. collage only, free vs. $8/month, Instagram integration vs. in-app messaging.
| Special feature | Topics | X (Twitter) |
| Mouse | 400M | 550-611M |
| DAUs | 115.1 million | 132M |
| Engagement rate | 6.25% | 3.36% |
| December hour | 5 min 8 sec | 34 mins |
| Character limit | 500 | 280 |
| Media per post | 10 | 4 |
| Price | Free | $8/month |
| examination | subscription |
You migrate for higher engagement or dual post for more reach.
Also Read About: TikTok User Statistics
Marketing and advertising strategies for 2025
53% US marketers are active, 23% are increasing their spending; CPM $5-$10, RPM $15. Formats: Image/Carousel, Catalog ads since October 2025. 36% used by US ad buyers, 43% for customers. EU ads worldwide.
Best practices: authentic conversations, 5 phases – goals, content, engagement, analysis, optimization. post-memes (48.2% preference), polls; Hashtags pending.
They test: expand meta campaigns, use influencers (59% plan more), measure with Metricool for 35% time growth.
| stage | strategy |
| Goals | Define KPIs (engagement, reach) |
| Contents | Memes, questions, trends |
| engagement | Respond promptly and build communities |
| Analytics | Track DAUs and CPM |
| optimization | A/B test, personalize |
Insights from Quora and Reddit: New trends and user questions
Quora Users Ask About Growth in 2025; Responses highlight 400M MAUs, $8B in revenue, but retention in searches – strategies include AI personalization for a 25% increase in engagement.
Reddit r/socialmedia debates feasibility: “Is Threads dead?” – no, more than 200M MAUs, but r/marketing points out bot issues; Solutions: Native posting, no watermarks for 30% reach. r/socialmedia seeks viral tips: memes/threads for 48.2% views; Trends 2025: DMs, hashtags.
They implement: Hook in 3 seconds, Cross-Post IG for 20% growth.
Practical ways to use threads to your advantage
You build a personal brand: Publish insights daily and gain 10% followers/month through replies. Business: Engage Leads – 53% bundled with IG for 25% traffic.
Creator: Memes for 48.2% engagement, monetization over $15 RPM. Network: Feedback surveys, rate 6.25%. You get started: Claim the username, post 3x per week, and track results with insights.
| To use | strategy |
| Brand awareness | Memes, trends |
| Senior Gen | Surveys, direct messages |
| revenue | Ads, influencers |
Thread Statistics FAQs
1. What is Threads user growth in 2025 and how can brands benefit from it?
Threads reach 400 million MAUs and 115 million DAUs. Brands increase their reach through daily memes and Instagram integration, achieving follower growth of up to 20%.
2. How does Threads compare to X (Twitter)?
Threads sees 6.25% engagement – 73% higher than X. With 500 character posts and free access, it’s ideal for building community and authentic conversations.
3. What advertising and revenue options are available at Threads?
Threads will generate $8 billion in 2025. Marketers leverage IG-style ads and influencer collaborations for a 25% ROI and a $15 RPM.
4. Who uses threads most often and how should creators include them?
Users aged 25-34 (36%) and predominantly male (68%). For maximum engagement, YouTubers use humor, insights and evening features in key regions.
5. What new trends will shape threads in 2025?
AI-driven personalization and meme-based posts dominate. Cross-posting with Instagram increases visibility and viral potential.
Also read:
Diploma
These 50+ Threads stats for 2025 show a platform on the path to dominance: 400 million MAUs, 115.1 million DAUs, $8 billion in revenue, 6.25% engagement over X.
India leads users, 25-34 demographic, 5 minute sessions. Vs. X: higher engagement, free access.
Marketing: 53% active, $5-$10 CPM. Quora/Reddit: AI personalization, native content. You’ll be successful if you post memes (48.2%), give interesting answers, and test ads. Threads is not ephemeral – it is your tool in 2025 for authentic connections, growth and sales.
