Why are your Facebook ads stuck at a $50 daily budget?

You get solid results. ROAS looks healthy. You want to increase your daily budget and Facebook refuses to let you go beyond $50.

Frustrating? Definitely.
Randomly? Not at all.

It’s not some mysterious error you’re encountering. It’s part of the meta’s risk and tempo system – and once you understand how it works, you can plan for it rather than fight against it.

Daily Budget vs. Account Spending Limits

First, it helps to separate two different concepts:

• Campaign/ad set daily budget – the number you enter in Ads Manager
• Account-level spending limits and caps – invisible guardrails that Meta sets based on your history

Meta sets daily spending limits for many advertisers to protect the platform from fraud and non-payment, especially for newer accounts or accounts without a long billing history.

If their system deems the jump from $20/day to $1,000/day risky, it will silently stop you at a lower cap – often around $50 in the early stages.

You experience risk management, not discrimination.

Why exactly $50?

The exact cap varies, but a soft cap of $50/day is often shown when:

• The advertising account is relatively new
• You have only made a few successful payments
• They still have small budgets and short histories
• Your company verification and billing profile is thin

From Meta’s perspective, this is a “trust slope.” Once you’re spending regularly, paying on time, and keeping disputes low, the algorithm will have an easier time coping with increasing these internal caps.

How Meta decides whether scaling is “safe”.

Meta looks at a mix of signals:

• Payment History – Have you met previous thresholds without chargebacks or declined cards?
• Account age and stability – how long has the account been active and do you constantly create/delete campaigns?
• Policy Compliance – Are there denials, policy violations, or deactivated assets along the way?

If these signals look healthy over time, the limits usually relax automatically. There’s no magical support email that will unlock $10,000 a day out of the blue – you “earn” your way up.

What you can control today

You may not be able to remove the $50 limit immediately, but you can do a lot with this cap while building confidence.

1. Sharpen goal setting and goals

With smaller budgets, comprehensive experiments are expensive.

• Focus on one or two audiences with high purchase intent
• Optimize for clear conversion (lead, purchase) rather than softer metrics
• Quickly cut out underperforming creatives and give successful ads the full amount of $50 per day

The more efficient your results are, the stronger your arguments will be when Meta’s systems re-evaluate your account.

2. Let campaigns run long enough

Meta’s budget systems assume you’re running campaigns for at least a week and don’t turn them on and off daily. Their own documentation notes that daily budgets are averaged over a period of about a week and can fluctuate up to 75% above your set amount on busy days.

If you constantly reset campaigns, the system will never see a stable pattern that it can trust.

3. Strengthen your payment setup

Non-payments and random rejections are glaring warning signs.

Instead of processing everything through a single overloaded credit card, many modern teams are moving to a controlled payment infrastructure – for example, using a virtual card for Facebook just for meta ads. With special cards you can:

• Set clear limits per card so that unintentional overspending never occurs
• Avoid combining advertising fees with hundreds of other SaaS subscriptions
• Replace a card immediately if something blocks without disrupting your entire banking setup

Stable, predictable settlement is exactly what Meta’s risk systems like to see.

How to break the $50 barrier over time

There is no guaranteed timeline, but you can move things along:

1. Maintain consistent spending
   Don’t yo-yo from $5 to $50 to $0. Choose a sustainable level and maintain it for a few weeks.
2. Increase budgets gradually
   If the system allows increases, increase them in 20-30% increments, not 10x increments. This feels safer for automated risk assessments.
3. Complete company review
   A clean company profile, verified domain, and appropriate invoices will make you look less like a burner and more like a real company.
4. Stay squeaky clean when it comes to adhering to your policies
   A few rejected ads aren’t the end of the world – but constant disapproval leads to an “unstable” reputation. Troubleshoot issues, read policy emails, and don’t try to inject gray area content

If a cap of $50 is a good discipline

There is a silver lining: a $50/day limit enforces discipline.

• You have to be more selective about your audience
• You need to write sharper creatives and proposals
• You need to pay attention to meaningful KPIs, not vanity metrics

If Meta is willing to let you scale above $50/day, you’ll have a system that actually makes more money.

And instead of viewing daily caps as handcuffs, you’ll see them for what they really are: training wheels that will keep your cash and account intact while you prove the model works.