Google launched a virtual try-on app called Doppl earlier this year that uses AI to help users imagine how different outfits look on them. The company has now added a Shoppable Discovery Feed to the app, offering outfit recommendations with direct links to retailers.
In a recent blog post, Google said the idea behind this new feed is to help users “discover new favorites,” try them out on a virtual avatar of themselves, and purchase them directly in Doppl. This discovery feed works like a personalized style stream, displaying outfit recommendations based on user-specific preferences and past interactions.
According to Google, almost all items highlighted in the Discovery feed are shoppable and have direct links to retailers, making it easier for users to move from searching for outfits to completing a purchase. The Discovery feed also includes AI-generated videos of items, designed to give users a clear idea of how an outfit might fit and move in real life.
Doppl’s Discovery feed appears to be inspired by the shopping features of short-form video apps like TikTok and Instagram, which allow creators to add quick-buy links to items featured in their videos. However, by using AI to recommend tailored outfits, Doppl offers users a more personalized shopping experience than these platforms. Additionally, by combining outfit discovery, virtual try-on, and shoppable links in one feed, the Google app streamlines the entire shopping experience and eliminates the need to visit multiple websites or apps.
The Shoppable Discovery Feed is launching in the US for users aged 18 and over. You can try it out by downloading the Doppl app for Android or iOS. The app is free to use and has the potential to change the way people buy clothes online. However, early reviews suggest that it still has a long way to go before it can be considered a market disruptor.
